This program continues to demonstrate Six Flags' ability to provide a unique media option for advertisers looking to reach families and drive brand awareness, product sampling and sales through our in-park media assets.
Princeton, NJ (PRWEB) May 14, 2009
The Snack Factory LLC, makers of patented Pretzel Crisps® brand pretzel crackers, (http://www.pretzelcrisps.com), announced today a corporate alliance partnership with Six Flags, Inc., (OTCBB: SIXF) the world's largest regional theme park company.
The agreement makes Pretzel Crisps® the exclusive pretzel cracker for Six Flags theme parks. The parks will feature nearly 3 ½ X 5 foot creative Pretzel Crisps ads throughout the grounds. In addition, the Company will be sampling more than 350,000 bags of Pretzel Crisps to park guests during the course of the 2009 season.
"Six Flags generates over 25 million visitors a year and we're delighted to be their "Fun Crunch" for 2009," said Warren Wilson, President of Snack Factory. "The parks reach a wide demographic, making them the perfect place to share the delicious, healthy crunch of Pretzel Crisps."
Beginning now, Pretzel Crisps will be featured in the following Six Flags theme parks:
- Atlanta: Six Flags Over Georgia
- Dallas: Six Flags Over Texas
- Albany: The Great Escape
- Los Angeles: Six Flags Magic Mountain
- Springfield/Boston/Hartford: Six Flag New England
- NY/Philly: Six Flags Great Adventure
- San Francisco: Six Flags Discovery Kingdom
- St. Louis: Six Flags St Louis
- Chicago: Six Flags Great America
- Washington D.C./Baltimore: Six Flags America
- Louisville: Six Flags Kentucky Kingdom
"We're excited to partner with yet another family-friendly brand and provide our guests an on-the-go healthy snack option while enjoying a visit to our parks," said David McKillips, Six Flags SVP of Corporate Alliances. "This program continues to demonstrate Six Flags' ability to provide a unique media option for advertisers looking to reach families and drive brand awareness, product sampling and sales through our in-park media assets."
The Snack Factory will begin sampling Pretzel Crisps this summer at participating parks.
About The Snack Factory
From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit http://www.pretzelcrisps.com.
About Six Flags, Inc.:
Six Flags, Inc. is the world's largest regional theme park company with 20 parks across the United States, Mexico and Canada, and soon will be expanding beyond North America with destinations in Dubai and Qatar. Since 1961, hundreds of millions of families have trusted Six Flags to combine friendly-clean-fast-safe service with affordable, value-packed thrills, record-shattering roller coasters and special events like the Summer Concert Series, Fright Fest and Holiday in the Park. Six Flags' wide array of entertainment options reaches all demographics -- families, teens, tweens and thrill seekers alike -- featuring themed attractions based on skateboarding legend Tony Hawk, the ultimate daredevil Evel Knievel, movie franchises The Dark Knight and The Mummy; as well as world-renowned, kid-friendly brands including Looney Tunes, the Justice League of America, The Wiggles and Thomas the Tank Engine.
Six Flags continues to develop new avenues for growth, acquiring ownership and management of Dick Clark Productions, producer of such perennial television hits as the American Music Awards, the Golden Globe Awards, the Academy of Country Music Awards, Dick Clark's New Year's Rockin' Eve and So You Think You Can Dance. Six Flags, Inc. is a publicly-traded corporation headquartered in New York City.
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