Tim Brown, Design Thinker and Business Innovator, Says on IdeasProject.com that Advances in Communications Technology Are Converting Consumers into Participants
Video interview with Brown featured on IdeasProject, Nokia's new website, which helps users find connections between thought leaders and their "big ideas" about the future of communications
San Francisco, CA (PRWEB) May 13, 2009 -- Tim Brown, design thinker and IDEO CEO, says communications technology is leading consumers back to the kind of participation economy that existed before the industrial revolution. A great service is no longer defined as something where the consumer remains passive. Now it is defined as one that draws customers in as participants.
A video interview with Brown discussing the return of the participation economy is featured on IdeasProject, a website developed by Nokia. IdeasProject is an online "information space" that provides a new way to interact with thought leaders and their big ideas about the future of connected communications. For more on Brown's big idea, visit:
http://www.ideasproject.com/idea_person.webui?id=3407
"We have to get over the idea of being consumers and get into the idea of being participants," said Brown. "Today's communication technology is leading us back to what was once practiced more than 200 years ago, where consumers were more active participants in their society and economy. If you can build services that draw your customers into becoming participants, you're offering a far superior service than one where they sit back and do nothing."
"Service organizations are using today's communications technology to better engage their customer base," said Valerie Buckingham, Director of Technology Marketing, Nokia. "Communications technology is enabling consumers to re-engage and participate in the economy and raise the bar on customer service. We look forward to featuring more of Brown's provocative thoughts about today's communications technology and its consumer implications on IdeasProject."
Over the next month, editors from the IdeasProject are featuring their favorite ideas as submitted by the public and sending a Nokia N95 to the 'Big Thinker' who contributed. Share and submit your 'Big Idea' with the world by visiting http://master.ideasproject.com/userideasubmit.webui.
About Tim Brown
Tim Brown is the CEO and president of IDEO. He formerly led IDEO's San Francisco and European offices. Tim speaks regularly on the value of design thinking and innovation to business and design audiences around the world. He has participated in the World Economic Forum at Davos since 2006, and his talk "Serious Play" can be seen on TED.com.
An industrial designer by training, his own work has earned him numerous design awards and has been exhibited at the Museum of Modern Art in New York, Axis Gallery in Tokyo, and the Design Museum in London. Tim has a special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well being of people living in emerging economies.
Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such organizations as Mayo Clinic, Pepsi, Procter & Gamble, and Steelcase. He is a board member of the Mayo Innovation Advisory Council. Additionally, he writes extensively, with articles in the Harvard Business Review and an upcoming book on how design thinking transforms organizations. Change by Design will be released by HarperBusiness in September 2009.
About IdeasProject
IdeasProject, a project of Nokia hosted at www.ideasproject.com, brings together the most visionary and influential "big thinkers" to contemplate the big ideas that matter most to the future of communications. It is a new kind of conversation platform aimed at uncovering the connections between these thought leaders and their disruptive ideas. Explore the IdeasProject website, subscribe to its RSS feed, join its Twitter feed (IdeasProject), and come back often to learn about great new big ideas as they break.
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.
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