Avitage iNgage Enables Organizations to Create and Deliver Communications Aligned to and in Support of Customer Buying Cycles

Waltham, MA (PRWEB) May 15, 2009

Avitage, (http://www.avitage.com), a marketing-automation and sales-enablement company today announced the introduction of its new program, Avitage iNgage.

An integrated marketing-automation and sales-enablement program, Avitage iNgage provides the strategy, resources and systems to create, manage and deliver communications that are aligned to and in support of an organization's customer buying process.

"For more than a decade, marketing thought leaders have encouraged business-to-business (B2B) marketing professionals to build and deliver content tailored to buyer roles, interests, buying stage and more," explained Jim Burns, CEO of Avitage. "Most don't do this. It's a daunting challenge. The Avitage iNgage program is a set of services that resolves this marketing-automation dilemma. The dilemma is that marketing-automation systems are dependent on compelling, relevant content to attract buyers. Without this content, the value of these systems is significantly diminished."

The Avitage iNgage service enables companies to:

•     Accelerate customer buying cycles
•     Generate and nurture leads to sales ready status
•     Create compelling multimedia content
•     Deliver relevant messages and programs tailored by role, specific interest, stage of the buying cycle
•     Capture feedback on individual interests in a central marketing database
•     Conveniently exchange knowledge from internal experts, analysts and customers
•     Engage customers with appropriate marketing and sales communication tactics that improve conversations and conversion rates

Avitage iNgage is available immediately. Visit the Avitage website at http://www.avitage.com/index.asp?topic=Avitage_iNgage to learn more about the program.

For a deeper understanding of this unique service, interested parties are encouraged to attend a live webinar on May 27, 2009 at 11:30am or 2:30pm EST entitled: "Content - The Marketing-Automation Dilemma." To register for this webinar, visit http://www.avitage.com/webinar_052709.asp.

About Avitage
Avitage is a marketing-automation and sales-enablement company. We align marketing and sales around a common communication process that accelerates customer buying.

Marketing organizations use our iNgage services to generate and cultivate leads, acquire and share knowledge, create selling messages and content, manage and deploy multimedia content for use by general business users.

Sales organizations use our iNgage services to improve the way they prepare for and conduct customer conversations. We improve the ability to deliver selling messages that buyers pay attention to, that explain value in customer relevant terms, and improve sales productivity.

Our customers tell us we help them improve their customer's buying experience and support sales with dynamic multimedia content and web delivery, which accelerates sales conversion rates.

For more information, please visit http://www.avitage.com or call us at 781.522.8000.

(C) Copyright 2009 Avitage, Inc. All rights reserved.

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