Bradford Licensing Announces Re-Designed Website and Booth at the 2009 Licensing International Expo

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Bradford Licensing, LLC, a global brand licensing agency partnering with some of the world’s best known logos and trademarks, will be located at booth #2414 for this year’s Licensing International Expo in Las Vegas. Established in 1986, Bradford is a full service licensing agency with worldwide brand extension capabilities. With a newly redeveloped website and fresh strategies, Bradford continues to lead the industry in innovation.

Bradford Licensing

Sam had a relationship with the Marilyn Monroe fans and we are building upon that by using his iconic photos on products so that Marilyn admirers all over the world will be able to enjoy the images just as we do

Bradford announced today the launch of their new and improved website, http://www.bradfordlicensing.com. With user friendly design, image galleries to showcase new licensed products for clients and an interactive news page, Bradford hopes that the site’s dynamic content will allow visitors to find the latest information with ease. The launch coincides with the 2009 Licensing International Expo, where Bradford plans to unveil exciting plans and partnerships for their brands.

“Exhibiting at the show allows us to sit and meet with all our partners worldwide in one central location. This provides enormous benefits for collaboration with our global licensing programs, helping to highlight the successes and expand the products into new markets,” said Michelle Minieri, President of Bradford.

As exclusive international licensing agent for PepsiCo Beverages, Bradford will reveal "The Pepsi Brand, Refreshed" merchandise and style guide exclusive to international licensees. Go beyond the apparent to trendy new designs, applications, and product concepts and discover an emerging fashion brand for today's generation - completely refreshed! Bradford will also discuss the expansion of the Pepsi brand stand alone shops throughout Asia.

Bradford client, Shaw Family Archives, an extensive collection of photography spanning over 60 years of celebrity imagery, will be showcasing products from some of their top-selling licensees. The Shaw Family Archives licensing program contains a collection of rare and personal images taken of Marilyn Monroe by her personal photographer, and friend, Sam Shaw. The licensing program offers its partners an easy to access online gallery of high-resolution images as well as intimate, behind the scenes anecdotes as told by Sam Shaw’s two daughters, recalling their personal encounters with the starlet. The Shaw sisters will be at the booth to share their stories and meet with other Marilyn fans. “Sam had a relationship with the Marilyn Monroe fans and we are building upon that by using his iconic photos on products so that Marilyn admirers all over the world will be able to enjoy the images just as we do,” said the sisters Edie Shaw Marcus and Meta Shaw Stevens.

This year, Bradford Licensing brings a piece of Aspen Mountain to their booth. Aspen, Colorado, the ski resort renowned for its natural beauty and rich history, has inspired an exciting luxury lifestyle brand. In the tradition of countless visitors and residents of the city, the Aspen® brand represents a lifestyle of environmental and social consciousness, refined taste, and a love of the outdoors. Aspen Jewelry & Watches, founded by Netherlands-based brand specialist, Rene van Ass, launched its first timepiece, Aspen One, in February of this year. The launch party was held in Aspen and the first watch given to model and businesswoman, Elle Macpherson, who in turn donated her gift to two area nonprofits: Challenge Aspen and Aspen Valley Ski and Snowboard Club (AVSC). The timepiece, whose retail value starts at US$38,900, will be showcased at Bradford’s booth. The precious Swiss-made timepiece, offered in four-color combinations of 18 kt white or rose gold, carries unique features that communicate elements specific to Aspen.

Other top brands to be presented at the show are 7Up, Mountain Dew, The City of Beverly Hills, Happy House, and PEZ Candy.

About Bradford Licensing LLC:
Bradford Licensing LLC is a global licensing firm partnering with some of the world's best-known logos and trademarks. Established in 1986, Bradford is a full-service licensing agency with worldwide brand extension capabilities. Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations. Bradford is based in Northern New Jersey and maintains a network of agents in all major foreign countries, including Europe, the Asia Pacific Rim, and South America. Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn Monroe by Shaw Family Archives, PEZ Candy among others.

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Stephanie Drenka
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