By pumping up the interactivity, Wiffiti integrated and enlivened our entire campaign. It was the jolt we needed to tie all of our efforts together. We’re proud to be part of this honor they’ve received.
Cambridge, MA (Vocus) May 18, 2009
LocaModa, the leading Digital Out-of-Home distribution platform for interactive media, today announced that its Obama Minute Wiffiti campaign has been selected as an Official Honoree of The 13th Annual Webby Awards. Each year, less than 15% of the nearly 10,000 global entries are awarded the status of Official Honorees.
The Obama Minute Wiffiti campaign, which ran for a two-month span before and after the 2008 presidential election, displayed real-time text messages on a gigantic digital billboard on Broadway and 49th Street and played an integral role in the fundraising efforts for ObamaMinute.com. Over 10,000 supporters were emailed the link to the Times Square screen, which was synched with hundreds of embedded Wiffiti displays on supporters’ blogs and websites.
“Obama Minute Wiffiti was such an inspiring project for us to work on. It was both a celebration of social media and a nod to the continuing democratization of technology, showcased in the epicenter of the mediasphere – it seemed a fitting way to capture such a pivotal election,” said Jayne Karolow, LocaModa’s Director of Community.
Scott Cohen, a New York based photographer and filmmaker and creator of ObamaMinute.com, agrees: “By pumping up the interactivity, Wiffiti integrated and enlivened our entire campaign. It was the jolt we needed to tie all of our efforts together. We’re proud to be part of this honor they’ve received.”
LocaModa’s Wiffiti is productized for personal and commercial use, and is available at http://www.wiffiti.com.
About LocaModa
LocaModa provides the leading Digital Out of Home (DOOH) distribution platform for interactive digital media. LocaModa’s patented technology is used in thousands of locations and by many of the leading operators of DOOH networks (including screen networks in cafes, bars, colleges, restaurants, retail locations, jukeboxes and public digital billboards), enabling highly localized, targeted, contextual and relevant interactive advertising and entertainment.
Audiences of LocaModa powered networks can interact in real-time with specific screens via mobile phone or web, dramatically improving value for network owners and brands by increasing attention, engagement and measurability. LocaModa was the first company to connect user-generated social feeds (such as Facebook and Twitter) to DOOH screens.
LocaModa, Inc. is a privately held company, incorporated in Delaware, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its US-based strategic investing arm, PresidioSTX.
Visit http://www.locamoda.com for more information or contact sales @ locamoda.com.
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