Delamina Wins Top Honors for online advertising in National Jeweler's "Best of" issue

New fine jewelry website lauded for its smart, witty and playful Ad Campaign targeting women.

Menlo Park, CA (PRWEB) May 19, 2009 -- Delamina, the fine jewelry website that speaks directly to women and provides them with a place to explore their own unique style in a fun and relaxed environment, has been awarded "Best Of' in online advertising by National Jeweler Magazine. The campaign, which is titled "Because" incorporates smart, witty, playful and real statements combined with to-the-point visuals that encourage women to buy jewelry for themselves to celebrate their many accomplishments - big and small.

"Since our launch we have been creating quite a stir online with our ad campaign, and we even sparked a spirited dialogue on Salon.com. In fact, one of the current statements was contributed by Salon.com journalist, Kate Harding," stated Cheryl Black, COO. "Our goal with the campaign was to challenge the notion that a woman should have to wait for someone else to buy her a beautiful piece of jewelry. We feel that jewelry should be viewed as an extension of a woman's own personal style, and are very pleased with the positive responses that we have received."

Best Of' in online advertising by National Jeweler Magazine. The campaign, which is titled

Since our launch we have been creating quite a stir online with our ad campaign, and we even sparked a spirited dialogue on Salon.com. In fact, one of the current statements was contributed by Salon.com journalist, Kate Harding

Our goal with the campaign was to challenge the notion that a woman should have to wait for someone else to buy her a beautiful piece of jewelry. We feel that jewelry should be viewed as an extension of a woman's own personal style, and are very pleased with the positive responses that we have received.

Delamina features an initial set of 20 jewelry designers with approximately one-thousand pieces ranging in price from $200 to $300,000. They are currently actively seeking hot new designers who meet the highest quality standards. The company is also currently accepting entries in their new "Make A Statement" ad campaign contest from creative, fashion-forward women. The Grand Prize winner will receive a luxury vacation to Rincon Del Pedgral in Cabo San Lucas Mexico, $500 cash and their ad concept featured in the company's next campaign. For more information on contest rules and judging criteria, visit www.delamina.com.

About Delamina
Delamina is a new jewelry and fashion web site designed specifically for women to shop and play in an environment with direct access to top designers and information about the latest trends. Delamina was created with 3 things in mind: to be interesting and relevant for women, to validate and guarantee purchases, and to provide information on jewelry fashion, style and trends. Delamina was founded by Stephen Silver of S.H. Silver Co. Estate and Fine Jewelry in Menlo Park, CA which he founded in 1980 and Cheryl Black, a very female marketing and technology executive.

www.Delamina.com
Toll Free 1.866.986.8998

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