PR News Announces Webinar Tailored to Small Businesses
PR News' June Webinar, on the topic of PR & Marketing for Small Business, will take place on June 10th. This Webinar, from the publishers of PR News and in partnership with PRWeb, will show small business owners and communications professionals how to cost-effectively generate more exposure for their small business among potential customers and journalists, while boosting their business and bottom line accordingly.
Rockville, MD (PRWEB) May 20, 2009 -- PR News' June Webinar, on the topic of PR & Marketing for Small Business, will take place on June 10th. This Webinar, from the publishers of PR News and in partnership with PRWeb, will show small business owners and communications professionals how to cost-effectively generate more exposure for their small business among potential customers and journalists, while boosting their business and bottom line accordingly.
The June 10 Webinar, "Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics," is an online 90-minute workshop designed for small business owners, their PR and marketing staff, and PR agency partners.
Register at http://www.prnewsonline.com/webinars/OnlineNews.html.
PR News' panel of communications experts will share tips, tactics, lessons learned, case studies and best practices for driving brand awareness online and offline, managing an organization's reputation in today's challenging business environment and on a modest budget.
Speakers Include:
Idill Cakim
Vice President
Golin Harris
Sally Falkow
Principal, ExpansionPlus Senior Fellow
Society for New Communications Research
Greg Jarboe
President
SEO-PR
Lee Odden
CEO
TopRank Online Marketing
Sophie Shiatis
Vice President
Ecommerce
PRWeb
These experts will also teach techniques to help make the most of a small business budget including:
| | - How to generate buzz and word of mouth around your small business
- Integrating PR efforts with marketing and advertising to increase sales
- Driving traffic to your website through search engines
- Building a strong community around your brand
- Getting buzz and coverage among bloggers and citizen journalists
- Best/worst tactics for holding media or customer events for your business
- How to effectively leverage Twitter, LinkedIn, Facebook & MySpace
- Blogs and Video sites: what you need to know
- Pitch your stories to bloggers and to the Twitter community
- Writing social media press releases that work
- Conducting keyword research and finding the keyword sweet spot
- Optimizing PR content online, posting it and building reciprocal links
- SEM tools, resources and SEM for-hire checklists
- Email marketing Do's and Don'ts
|
From writing effective press releases and attention-grabbing email subject lines to optimizing a Web site for search and leveraging social media tools, these insights are ones no small business owner can afford to miss.
Register now at http://www.prnewsonline.com/webinars/OnlineNews.html.
"Small and mid-size businesses have unique pain points and PR is one of the most cost-effective ways of telling a company's story, generating buzz and revenue," notes Diane Schwartz, vice president and group publisher of PR News. "This Webinar is designed for those who understand the power of PR and are seeking proven strategies and tactics for leveraging communications with a small budget and limited staff."
The June 10 Webinar on PR & Marketing for Small Businesses is presented by the leading industry publication PR News and leading newswire service PRWeb. The PR News family of products includes PR News, Award Programs, Guidebooks, Webinars and Conferences. For more information, go to www.prnewsonline.com.
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