Companies Choose White Label Social Media Platforms As Recession Busting Marketing Tool

San Francisco (PRWEB) May 21, 2009

Growing numbers of companies are now considering implementing, or have already included social media initiatives into their marketing campaigns. When compared to traditional marketing methods, utitlising digital media is a cost effective way to extend brand presence, globally. Offering white label social network platforms, US based digital technology company, Reality Digital, the leading provider of brand focused social media solutions, enables businesses to build, configure and manage their own, brand-safe online communities.

With the recession forcing companies to review their advertising spend, a social networking platform offers the opportunity for businesses to promote their brand in an economical way. By encouraging consumers to contribute to blogs, forums and polls, to upload and share videos and photos, and also rate tag and comment on media via social networks works to both expose public endorsement and promote brand engagement.

Robert Proctor, head of EMEA for Reality Digital, commented: "Many companies are now turning to social media initiatives to spread the word about their brand, product or service. The range of social networking software offered by Reality Digital allows even the smallest of companies to gain a social media presence, whilst reducing marketing spend, yet still achieving highly measurable results."

Several of the world's top broadcasters, publishers and brands already trust Reality Digital to develop and manage their social media communities, with Adobe and Microsoft currently in partnership with Reality Digital to leverage the team's deep social media expertise.    

Reality Digital products include Reality Digital Opus, a full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry level social media platform for small businesses and projects. Forward thinking brands top broadcasters and publishers already trust Reality Digital to develop and manage their social media communities. Both Adobe and Microsoft currently partner with Reality Digital to leverage the team's deep social media expertise.

###

Share: