Halogen Network Launches its Luxury Travel Spotlight
Halogen Network, the leading digital content network for affluent consumers, announced the launch of its Luxury Travel Spotlight. With over 1.5 million emails, Halogen Network's dedicated email program represents the most direct vehicle for luxury advertisers to reach affluent travelers.
San Francisco, CA and New York, NY (PRWEB) May 20, 2009 -- Halogen Network, the leading digital content network for affluent consumers, announced the launch of its Luxury Travel Spotlight. With over 1.5 million emails, Halogen Network's dedicated email program represents the most direct vehicle for luxury advertisers to reach affluent travelers.
"Let's face it. The travel industry has been hit hard this past year. But our audience isn't willing to forgo building lasting travel memories. Our readers are actively researching travel information and making online purchases on over 20 sites in our network", said Greg Shove, CEO of Halogen Network.
Among the exclusive emails included in Halogen's Luxury Travel Spotlight are the readers of SpaFinder, Perfect Escapes, Leading Hotels of the World and Affluence.org.
"We launched our Luxury Travel Spotlight to create real impact for our clients. We've listened to their feedback and what we are hearing is that there is an intense focus on ROI this year. Our clients want our help in filling hotel beds, booking airline flights and over subscribing travel tours," said Wendy Nguyen, Director of Product & Marketing. "The dedicated email is still the best performing ad product on the market for advertisers seeking direct response."
The Halogen Luxury Travel Spotlight has strength in its significant reach - it has three times the number of subscribers as the New York Time's Great Getaways.
Halogen Luxury Travel Spotlight audience statistics:
| | - 52% have vacationed internationally in the last two years*
- 30% have vacationed in Europe in the last two years*
- 85% have purchased online travel in the last 6 months*
- 68% have purchased online travel in the last 30 days*
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Major advertisers in the Halogen Luxury Travel Spotlight include Abercrombie & Kent, St. Regis Hotels, Tauck Tours and several others.
About Halogen Network
Halogen Network is a digital media company that connects affluent consumers with the world's leading luxury brands. With one of the largest aggregate networks of affluent users online, Halogen Networks' more than 60 publishers reach more than 10 million unique users each month and an email subscriber base of over 2 million. Advertisers on the Halogen Network in the last six months include Quantas Airlines, The Plaza Hotel, Ritz-Carlton and Frette, and 50 other luxury brands.
| | - Nielsen/Net Ratings Survey, September 2008
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Media Contact:
Greg Shove
Halogen Network
415-655-2406
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