Lyra Releases Series of Reports Covering the Toner Market

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Lyra Research announces the release of a series of reports that cover the toner market. The three new toner cartridge reports are based on key findings presented at the 2009 Lyra Imaging Symposium. Included in the report series are the following three reports: Identifying the New Toner Cartridge Life Cycle: The 2009 Symposium Series; Despite Ailing Economy, Toner Cartridge Growth Continues: The 2009 Symposium Series; and Identifying Opportunities for Toner Cartridge Shipments in Homes, SMBs, and Enterprises: The 2009 Symposium Series.

Lyra Research, the digital imaging authority (http://www.lyra.com), announces the release of a series of reports that cover the toner market. The three new toner cartridge reports are based on key findings presented at the 2009 Lyra Imaging Symposium. Included in the report series are the following three reports: Identifying the New Toner Cartridge Life Cycle: The 2009 Symposium Series; Despite Ailing Economy, Toner Cartridge Growth Continues: The 2009 Symposium Series; and Identifying Opportunities for Toner Cartridge Shipments in Homes, SMBs, and Enterprises: The 2009 Symposium Series.

Identifying the New Toner Cartridge Life Cycle draws on a number of resources that reveal users' behavior regarding the disposal of used ink and toner cartridges, their motivation for recycling cartridges, and what these cartridges may be ultimately used for after they are recycled. For more information on Identifying the New Toner Cartridge Life Cycle: The 2009 Symposium Series, please visit http://lyra.ecnext.com/coms2/summary_0290-1007_ITM.

Despite Ailing Economy, Toner Cartridge Growth Continues provides forecast information on the toner cartridge market for 2007 and 2012. Specifically, it discusses how the total laser printer and MFP installed base and total toner cartridge shipments and revenue will grow through 2012, despite the current economic downturn. However, the report also notes that not all segments will experience growth, and that the majority of the growth will occur in the color and MFP segments. For more information on Despite Ailing Economy, Toner Cartridge Growth Continues: The 2009 Symposium Series, please visit http://lyra.ecnext.com/coms2/summary_0290-1005_ITM.

Identifying Opportunities for Toner Cartridge Shipments in Homes, SMBs, and Enterprises offers an outlook for the toner cartridge market by market segment--homes and small offices/home offices (SOHO), small and medium businesses (SMB), and enterprises--to identify where the opportunities are in the laser market, for both cartridge shipments and revenue, as well as media shipments for laser devices. The report examines hardware installed in each market and print volumes for each segment. For more information on Identifying Opportunities for Toner Cartridge Shipments in Homes, SMBs, and Enterprises: The 2009 Symposium Series, please visit http://lyra.ecnext.com/coms2/summary_0290-1006_ITM.

"These reports are ideal for toner cartridge vendors who are interested in the economy's impact on the toner cartridge market, the impact of the green movement on the industry, and what is going on in the toner cartridge market by segment. This analysis provides keen insight into what vendors should expect over the next few years and the windows of opportunity that exist for growth," commented Cortney Kasuba, senior analyst for Lyra's Hard Copy Supplies Advisory Service.

Ordering the Reports
The three new toner market reports--Identifying the New Toner Cartridge Life Cycle: The 2009 Symposium Series; Despite Ailing Economy, Toner Cartridge Growth Continues: The 2009 Symposium Series; and Identifying Opportunities for Toner Cartridge Shipments in Homes, SMBs, and Enterprises: The 2009 Symposium Series--can be immediately purchased for $295 per report. Or, purchase any two of the reports for $590 and receive the third for free (a $295 savings). For more information about report purchasing options, please contact Sandy Tobin, client relations manager, at 617-454-2612 or stobin@lyra.com, or visit Lyra's online store at http://lyra.ecnext.com/coms2/summary_0290-1007_ITM.

Sign Up for Lyra's Research Briefs
Sign up now for Lyra's Hard Copy, Marking Supplies, Media Supplies, Consumer Imaging, Europe, and China Research Briefs, which feature forecast information and primary research data. The research briefs are sent out approximately every quarter. In addition, special bulletins are distributed that contain information regarding webcasts and events related to each of the topics in the briefs. To update your profile and add your name to the mailing list, click here http://visitor.constantcontact.com/d.jsp?m=1101693414919&p=oi and enter your e-mail address. Instructions that explain how to join the appropriate list will be e-mailed to you.

About the Hard Copy Supplies Advisory Service
Selling cartridges, ink, toner, and media to an ever-increasing number of end users demands a keen understanding of various user environments--corporate, commercial, small office/home office, and home--each of which require different marketing, packaging, and distribution channels. Lyra Research's Hard Copy Supplies Advisory Service (SAS), a high-level, online strategic and tactical planning resource, provides the advice that vendors need in order to thrive. The SAS allows clients to augment their product development, competitive intelligence, and marketing functions without the addition of costly staff. The SAS consists of six components: ongoing expert consultation, shipment and revenue forecasts, primary market research studies, analysis reports, industry news and updates, and an annual briefing. In addition, Lyra's online content delivery features a continuous flow of market data, analysis, and insight, providing a top-to-bottom depiction of events and trends in the imaging supplies industry.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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