Cambridge, MA (PRWEB) May 26, 2009
Celtra Inc., provider of "Software-as-a-Service" mobile marketing platform for agencies and brands, secured Series A financing from RSG Capital (http://www.rsg-capital.si/eng/intro), a Slovenian based venture capital fund.
Celtra's service is a comprehensive mobile marketing solution suite, which includes SMS, MMS, Voice IVR, WAP and Mobile applications. The service is designed from a marketing perspective and offers customization and creative freedom to developers. It provides a "single-access-point" solution to creative agencies enabling fast and simple campaign creation, deployment, management, distribution, and tracking.
By using Celtra's service, an agency or a brand eliminates costs required for custom application development, service infrastructure and hosting, short-code provisioning, campaign integration with online media and distribution networks, while substantially cutting time required for campaign execution.
Several leading entertainment brands (20th Century Fox, New Line Cinema, Warner Bros and Paramount) have used Celtra's service for movie release campaigns such as Sex and the City, Meet the Spartans, What happens in Vegas, Tropic Thunder and others.
Together with a series of advisors the Celtra team is working to solidify Celtra's position in the market as a leading platform for mobile marketing and rich media mobile advertising. The company is headquartered in Cambridge, MA with offices in the Cambridge Innovation Center. Celtra is opening a regional R&D and sales office in Ljubljana (Slovenia), in order to expand its operations to Europe. Celtra's CEO and founder Mihael Mikek says: "This funding validates our business plan and gives us the opportunity to introduce Celtra's software to major brands and ad agencies. We want to be their bridge from online to mobile and give them the platform to successfully manage their mobile engagements."
If you are a creative agency, media buyer, an advertiser, or anyone else interested in learning more about what impact Celtra's platform services can have on your business, contact us at info(at)celtra.com. If you are excited and passionate about shaping mobile marketing future, we would be excited to consider you as a new member of the Celtra team.
About Celtra Inc.
Celtra's "software-as-a-service" provides a web-based, easy-to-use, on-demand platform for integrated mobile marketing. Celtra gives clients a wide range of creative flexibility, improved mobile distribution, and world-class optimization and analytics tools. Celtra offers managed services on top of their SaaS platform for agencies and brands that need a deeper contribution for their mobile marketing campaigns. Its customers range from agencies to major brands, including 20th Century Fox, Warner Brothers, Tequila TBWA Worldwide, New Line Cinema, Paramount Pictures and Heineken.
Celtra is privately held and based in Cambridge, Massachusetts. For more information, visit http://www.celtra.com or call toll-free: 1-866-6-CELTRA.