Pool.com, Quintaris Confirm Market for Domain Names in New gTLDs Pre-Orders hit 10,000 Per Day in First Month; Firm ICANN Timeline Spurs Demand

Share Article

By pre-ordering 10,000 Internet domain names a day in Web registries still to be considered by the Internet Corporation for Assigned Names and Numbers, consumers are already confirming the market.

Now that ICANN has set a timeline for introduction of the new domain name registries, demand has been strong and growing.

In the month since Pool.com and Quintaris, partners in providing business and technical support for new gTLDs, began allowing consumers to pre-order Internet domain names in likely new registries that will compete with existing ones like .com, .net or .uk, the total number "spoken for" has averaged 10,000 per day.

There is no cost to the consumer until the name is registered.

According to Tony Farrow, head of business development at Quintaris, "Now that ICANN has set a timeline for introduction of the new domain name registries, demand has been strong and growing." ICANN is the Internet Corporation for Assigned Names and Numbers, the organization responsible for authorizing the use of registries. It intends the new gTLDs to be brought online in 2010.

Quintaris, a leading web business consultancy that helps acquire, manage, market and maximize registry value, partnered with Pool.com, the market leading domain name acquisition and auction services company to create the pre-order program and "size the market." Pre-orders can be placed at http://www.quintaris.pool.com.

Early results show a stronger market for generic-named registries, like .sport than for those being pursued by a specific city or region. Farrow noted that "no city gTLD has cracked the top ten on the pre-order list."

The list of likely gTLDs - those that companies, communities and individual investors have said they intend to pursue - has also grown, from 50 to 60, in the last 30 days. The full list, dynamically updated, is available at both http://www.Pool.com and http://www.Quintaris.com as well as the pre-order site.

Among the new domain name registries added to the pre-order list are: .vin, .radio, .sucks, .futbol and .football. The last two will offer an additional opportunity to help assess the market demand for names in multiple languages.

"This isn't the only way the pre-order program can do more than offer the 'proof of concept' we initially sought," Farrow said. "It can also serve to help build the business model of anyone interested in operating a registry."

On the basis of a simple request, Quintaris will add a gTLD to the pre-order program and help add a statistical basis to the registry operator's business plan. The company also offers a set of Web-based marketing tools to accelerate adoption.

About Quintaris (http://www.quintaris.com):
Quintaris is a leading web business consultancy. Its 5-point approach, built on expertise earned from long-standing involvement with ICANN and proven success in the domain industry, helps companies, communities and individuals acquire, manage, market and maximize the value of registries or Top Level Domains.

The service offering includes Consulting Services, Registry Operations, Domain Name Auction Services, a Sales Channel and Marketing Support to promote brand and consumer value.

About Pool.com (http://www.pool.com):
Pool.com pioneered the use of auctions to help set market value for internet domain names, making it a leading company in both primary domain name acquisition and secondary market sales. The company offers a complete suite of related services for individuals and corporate domain name holders as well as supporting the registrars and registries that comprise the Internet's infrastructure. Headquartered in Ottawa, Ontario, Canada, Pool.com is a member of the Momentous.ca family of online enterprises, providing customers with high-quality, high-value online services.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

John Berard
Visit website