Distilled Helps TheLondonPaper Relaunch Website

London, UK (PRWEB) May 26, 2009

Distilled are working with London's number one evening newspaper, TheLondonPaper, to improve their online performance. The paper is one of the leading resources for news, entertainment and listings in London. Distilled (http://www.distilled.co.uk) are experts in Search Engine Optimisation (SEO).

The ambitious plan is to dramatically increase the presence of http://www.thelondonpaper.com in the search engine results. The site has been rebuilt within a very strict timeframe and Distilled were called in early to offer advice on SEO best practice.

SEO involves a range of technical and editorial processes that allow users and search engines to find and understand the right pages on a website. The top objective is to increase the ranking of the site's pages in the search engines and therefore drive 'natural' traffic, as opposed to pay-per-click (PPC) traffic, to the site.

"Our objective online is to be useful to our readers, from the latest London news, where to go out this evening, etc. We're working with Distilled to make sure we can be found as easily as possible online." says Saalim Chowdhury, head of digital at TheLondonPaper,

Will Critchlow, Director of Distilled, enjoys the challenge this project represents: "It's great to work with companies that understand the importance of SEO and build best-practices into new websites from the beginning. We were pleased to be called in early in the process." Distilled have already worked with TheLondonPaper on technical aspects before the launch of the new site. Going forwards, Distilled's SEO work will focus on rolling out best-practice across the website's 45,000 pages and building quality links to the best content on the site.

TheLondonPaper is pleased with the progress: "The work has been of a very high standard, we are consistently ranked higher and faster. Distilled recognises that SEO is both a technical and human challenge, and they are working with us on both sides of this equation. We're extremely excited about what else we can achieve together" said Chowdhury. Alongside this rigorous adherence to SEO, Distilled are also working with TheLondonPaper to develop a new social media strategy. Distilled recognises the burgeoning dominance of citizen journalism in the form of blogging and micro-blogging and is taking steps to include this in their social media strategy for TheLondonPaper.

This effort to improve thelondonpaper.com's online performance is part of TheLondonPaper's established cross media strategy. The title has always had both a printed paper and a website; they know that print and online media can beneficially coexist.

Distilled is an Internet Marketing Company that specialises in Search Engine Optimisation (SEO), Pay-Per-Click advertising (PPC) and Online Reputation Management.

thelondonpaper is London's favourite evening newspaper. Distributed in Central London, targeting 18-35, ABC1 commuters, it is read by over 1 million people every weekday.

###