With Economy in the Dregs, Wine Industry Job Prospects Runneth Over: New Book & Current Data Suggest Bright Future for Applicants
With its vast and varied job roles, relative current strength and projected future prosperity, the US wine industry is a promising prospect for applicants. The new book How to Launch Your Wine Careers tells how to develop strong job hunting and networking strategies, gives a step-by-step guide to the career ladder and has scores of personal success stories from industry icons about how they "made it."
San Francisco, CA (PRWEB) May 22, 2009 -- Gone are the days of cattle calls for grape stompers. The newly published book How to Launch Your Wine Career has an index of wine industry growth positions that is vast and varied--hospitality, finance, IT, e-commerce, accounting, and marketing to name a few--and plots a course for job seekers in each field from the first spark of interest to the executive washroom. But is the US wine industry worth betting a career on?
According to The Wine Industry Insider Report 2009 the US is heading for the number one spot in world wine consumption, bypassing Italy in 2012. US wine exports increased by 8% in 2008, up from 6% in 2007. Last year, domestic wine sales and consumption reached record levels. These figures taken with a projected 2009 boom in local winery tourism, the relaxing of Prohibition-age regulations in the works, and a burgeoning direct-to-consumer market make the case for a strong and vibrant industry with huge near- and long-term potential. The jobs are there and will be in growing numbers. Now the question is how to nail one.
With one major exception WAG Publisher Elliott Mackey likens his newest effort to the bestseller What Color is your Parachute?: "How to Launch your wine Career has all of the elements of the more general career-building guides--self-assessment tools for determining strengths and how they apply to particular job roles and tailoring an ideal career fit--but is far more effective in application because of its focused, industry-specific analysis."
"The book was written by two of wine's most respected professionals and has scores of personal success stories from industry icons," says Mackey. "Anyone looking to start a job in the industry won't find a better source of potentially life-changing career coaching."
Authors Liz Thach, Ph.D., developer of the Wine MBA program at Sonoma Sate University, and Brian D'Emilio, Director of Talent & Organizational Development for Foster's Wine Estates Americas, detail job descriptions, educational and skill requirements, the "career ladder," how to get started, and job hunting strategies for more than 50 career roles. Each chapter ends with a resource guide of available conferences, books, and websites. And there's an "Action Plan Worksheet" in the appendix to help in planning and developing. The book also includes interviews with some of wine's most prominent figures, like winemaker Heidi Barrett, and wine writer James Laube of the Wine Spectator, about how they "made it."
How to Launch Your Wine Career: Published by The Wine Appreciation Guild, $29.95, paperback, 354 pp., illustrated by cartoonist Doug Pike, fully indexed. ISBN-13: 978-1-934259-06-1
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