MyGayGo: New Apple-Approved Application Launches for Gays on the Go

Can a $2.99 iPhone application work to boost an ailing newspaper and magazine industry as publishers look for new ways to generate revenue? Attorney and businessman Rick Citron is betting on it with the launch of MyGayGo (www.mygaygo.com), a new iPhone application that helps users to locate local gay- and lesbian-friendly people and places from more than 25,000 listings.

(PRWEB) May 23, 2009 -- Can a $2.99 iPhone application work to boost an ailing newspaper and magazine industry as publishers look for new ways to generate revenue? Attorney and businessman Rick Citron is betting on it with the launch of MyGayGo (www.mygaygo.com), a new iPhone application that helps users to locate local gay- and lesbian-friendly people and places from more than 25,000 listings.

"All media types are in decline and looking for new ways to generate revenue. Most publishing companies have yet to fully grasp the nature of new media and how to adjust to its impact," said Citron, whose team has developed the product and business model. "The MyGayGo application gives the paper publishers a way to begin the transition to new technologies without having to create them. This is an opportunity for a publisher's sales team to offer their current customers a new product."

All media types are in decline and looking for new ways to generate revenue. Most publishing companies have yet to fully grasp the nature of new media and how to adjust to its impact

The MyGayGo application gives the paper publishers a way to begin the transition to new technologies without having to create them. This is an opportunity for a publisher's sales team to offer their current customers a new product.

By working with the psychometrics of a niche market with a passionate need for specific information, and using knowledgeable experts who understand that niche, Citron and his team are taking a grassroots approach to creating a new product whose contents are created by and for niche members. They are also developing an affiliate group of gay and lesbian publishing companies that will go to their current advertisers and readers to continue to expand the listings of people and places for gays on the go.

Looking for a perfect spot to have a drink, eat and shop? Need a real estate agent, lawyer, plumber or other professional or service provider? It's all available from MyGayGo on an iPhone.

MyGayGo is a friendly, definitive resource for all things gay and lesbian. It is easy to download to an iPhone (and others coming soon). After purchasing the application at the Apple iTunes Store, users can access hundreds of local listings for products and services, as well as local events, and then use the GPS capabilities of their phone to determine location and directions to get there.

For more information about MyGayGo, visit MyGayGo.com.

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