Northridge Interactive's CNNBC Mother's Day Viral Video Viewed More Than 12 Million Times
Northridge Interactive is proud to announce the tremendous success of the new CNNBC "Mother of the Year 2009" viral video featuring MomsRising.org, topping more than 12 million views.
Atlanta, GA (PRWEB) May 28, 2009 -- Northridge Interactive is proud to announce the recent launch of a new CNNBC viral video which features MomsRising.org. The CNNBC viral video was launched just prior to Mother's Day and has experienced tremendous success with more than 12 million views and 1.2 million MomsRising.org email alert subscriptions. To experience the viral video site for yourself and to send to a favorite Mom, go to http://news.cnnbcvideo.com
Northridge worked with MomsRising.org to develop the functionality wherein a user enters the name and email address of a favorite Mom who then receives a link to a news video with their name prominently featured and celebrated as having been named 'Mother of the Year 2009.' The video features celebrities, leading politicians, Moms, and even babies celebrating the recipient's new award status. Northridge integrated the Mom of the Year video with Adobe Flash, including custom font and motion treatments for the Mother's name throughout the video. For added entertainment throughout the customized viral video, MomsRising.org added entertaining and educational "motherhood facts" in the scrolling text bar under the newscast. Upon conclusion of the video, viewers have the opportunity to forward to other Moms in their address book to share the Mom of the Year award.
"We are so excited to launch the second CNNBC viral video in partnership with MomsRising.org and MoveOn Civic Action," commented Dottie Hodges, Nonprofit Client Practice Director with Northridge. "We're excited to see MomsRising.org connecting with their audiences using this innovative viral technology, and are very pleased with the initial results of the campaign."
Northridge's nonprofit practice works with clients who represent a variety of ideologies and focus on issues across the political spectrum, on both sides of the aisle. Clients in this practice range from national to local nonprofits. Nonprofit clients include CARE, Goodwill Industries, Mission to the World, Natural Resources Defense Council, the Smithsonian Institution, Southern Poverty Law Center, and Trout Unlimited.
About MomsRising.org:
MomsRising (http://www.momsrising.org) is working to bring together millions of people who share a common concern about the need to build a more family-friendly America. Started in May of 2006, MomsRising has gained over 150,000 citizen members and is rapidly growing. More than 85 national and state organizations have signed on to be aligned with MomsRising. MomsRising offers easy entry into citizen advocacy and is bringing the power of online organizing to motherhood and family issues.
About Northridge Interactive:
Northridge Interactive (http://www.northridgeinteractive.com) is the interactive marketing and design division of Northridge. Headquartered in Atlanta, Northridge Interactive provides an array of services including interactive strategy consulting, branding, web design, Microsoft Office SharePoint Server (MOSS) user interface design, e-newsletter design, Flash and Silverlight interactive applications, and search engine marketing (organic optimization and pay-per-click).
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