Briabe Media, Liquid Advertising and Ubisoft Win MI6 Video Game Marketing Gold Award for Rayman Rabbids' Mobile Marketing Campaigns

Los Angeles, CA (PRWEB) May 26, 2009

As a part of Ubisoft's integrated media campaign to promote the launch of Rayman Raving Rabbids TV Party, interactive agency Liquid Advertising, partnered with mobile marketing agency Briabe Media to execute a unique mobile experience that would drive consumer interactions. The end result was a fun, web based custom ringtone generator whereby game fans built their own whacky Rayman Rabbids ringtone and sent it to their mobile phones. Judging by the response from consumers they loved it and so did the judges at this year's MI6 Video Game Marketing Awards. The campaign was awarded the gold award in the 'Don't You Wish You'd Thought of This' category for creative video game marketing campaigns.

"Marketers are increasingly realizing that mobile can play a powerful role in their efforts to cut through the clutter of traditional media channels by engaging consumers with creative campaigns that speak to their passions," said Briabe co-founder and SVP of Production, Kerem Benli. "And more often than not these marketers and their agency partners are turning to experienced mobile providers that can help them deliver unique and creative campaigns that fit with the mobile lifestyles of their target consumers. We are thrilled to have our work recognized by MI6 and appreciated the opportunity to work with Liquid Advertising and Ubisoft on this great project."

Create your own ringtone: http://videogames.yahoo.com/events/rayman-raving-rabbids-tv-party/rayman-raving-rabbids-ringtone-creator/1261589

About Briabe Media, Inc.
Briabe Media is an independent full service, mobile marketing agency founded in 2005 by an experienced leadership team that has been connecting brands and consumers via interactive media for more than a decade. Our mission is to help marketers expand their reach by leveraging mobile platforms to deliver unique, engaging branded interactions. Briabe Media's campaigns complement brands' existing marketing efforts and bolster the success potential by delivering the right message, to the right consumers at the right time.

http://www.briabemedia.com
Briabe Media, Connecting Your Brand With The Well Connected!

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