Directory Journal Experiences Rapid Growth Amidst Rebranding and Two-Year Anniversary

The Directory Journal Web directory (www.DirJournal.com) credits recent rebranding efforts and other improvements for its recent massive traffic growth, demonstrating that marketing fundamentals are alive and well on the Web.

Spring, TX (PRWEB) May 27, 2009 -- The Directory Journal Web directory is celebrating more than its second anniversary this month. Owner, Hasan Saleem, is also celebrating a considerable increase in visitors, from 300,000 unique visitors in April to an expected 400,000 unique visitors this month. Hasan credits the massive traffic influx in part to recent rebranding efforts and general improvements to the site.

"Webmasters and online business owners shouldn't overlook the importance of their online image and branding," says Saleem. "The Web offers everyone equal opportunity and equal access to their target markets. Even small changes to better serve users can make a huge difference, and Directory Journal is a prime example of that."

Webmasters and online business owners shouldn't overlook the importance of their online image and branding

The Web offers everyone equal opportunity and equal access to their target markets. Even small changes to better serve users can make a huge difference, and Directory Journal is a prime example of that.

It has always been important for us to make the site a valuable resource for users while getting away from the typical 'link farm' image associated with general Web directories

We worked hard to build and enhance our image in the Web directory industry for the last two years, and we've showed that even in the toughest of industries, it's possible to succeed by keeping the focus where it belongs--on always providing the best value and experience to visitors.

The site now also features a new design and logo on top of a new, and faster, server to offer a better user experience than ever. All of that coupled with a new affiliate program and the site's recent showcase on 2checkout.com as a featured supplier led to more significant growth than ever anticipated.

"It has always been important for us to make the site a valuable resource for users while getting away from the typical 'link farm' image associated with general Web directories," says Saleem. "We worked hard to build and enhance our image in the Web directory industry for the last two years, and we've showed that even in the toughest of industries, it's possible to succeed by keeping the focus where it belongs--on always providing the best value and experience to visitors."

About Directory Journal

Directory Journal is a general Web directory known for offering more than your typical directory features with tools, journals, and several how-to guides. Six full-time editors ensure that the directory adheres to strict inclusion rules in order to provide a valuable resource to visitors interested in any of the directory's more than 15,000 categories. The site contains over 10,000 active links, and features unique webmaster tools and content from many contributing writers including Michael Gray, Barry Welford, Ann Smarty, Lisa Barone, and Alysson Fergison. Directory Journal was launched in May 2007 by Hasan Saleem.

For more information about Directory Journal's Web directory or webmaster tools, please visit www.DirJournal.com, or contact Hasan Saleem at 281-576-9150.

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