Minneapolis, MN (PRWEB) May 26, 2009
Skyya Communications, a full-service strategic communications agency with a fresh and innovative approach to serving the PR and marketing needs of global technology companies, today announced that the company has been awarded the 2009 Hermes Creative Gold Award in the product launch category for SPOT Satellite GPS Messenger.
Hermes Creative Awards is an international awards competition that recognizes outstanding work for creative professionals involved in the concept, writing, and design of traditional and emerging media. Entries are administered and judged by the Association of Marketing and Communication Professionals. Judges seek to honor companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark in the industry. This year, Hermes received 3,700 international entries, and winners were selected from 142 categories in seven forms of media and communication efforts.
Skyya Communications launched SPOT Satellite GPS Messenger, the world's first Satellite GPS Messenger, to the outdoor and consumer electronic markets. An aggressive campaign began by raising the profile of the personal communications device by a number of targeted PR and marketing initiatives. A momentum-driven news campaign, human interest case studies, product reviews and awards well positioned SPOT as a leader in the product category. Significant results achieved included hundreds of media impressions in national business, technology, and outdoor press; TV appearances; favorable product reviews; and blog and social media coverage. SPOT also received prestigious industry accolades including The Wall Street Journal Technology Innovation Award, and Good Housekeeping's V.I.P (Very Innovative Product) Award as result of the campaign.
"Hermes Creative Award, a symbol of the Greek messenger, represents the role marketing and communication professionals have as messenger and creator," said Skyya Communications Managing Partner Susan Donahue. "We are honored to be recognized by the association for our agency's excellence as both messenger and creator in developing an award-winning consumer tech brand for SPOT. As communication strategists, we work tirelessly to create and tell those magnificent stories that deserve to be told."
About the Association of Marketing and Communication Professionals (AMCP):
The foundation for AMCP began in 1995 as a means to honor outstanding achievement and service among those in the communications profession. It was founded by a group of communication professionals who were involved in competitions for several of the national and international trade organizations. AMCP administers and judges several international competitions for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs, as well as print, visual, and audio materials. As part of its mission, the association fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations. Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
About Skyya Communications:
Skyya is a full-service PR and strategic communications agency with a passion for helping innovative technology companies around the world achieve stellar strategic results. Skyya's fresh approach to serving clients leverages all the benefits of hiring in-house personnel or hiring a traditional large agency, while eliminating the drawbacks of each. With a service portfolio that spans public relations, strategic marketing, marketing communications, and corporate development, Skyya's highly experienced yet affordable professionals bring a wealth of talent and commitment to technology pioneers and function as an integral part of their team. To learn more about the brilliant people and stellar results that are hallmarks of Skyya's mission, please visit http://www.skyya.com.
Ph: +1 952 949 1371