Press release distributed in partnership with ...  

OurParents Launches First Independent, Unbiased Online Service to Match Families of Aging Parents with Senior Care Providers

Company defies current business practices of senior care websites with launch of OurParents.com, a free matching service for both consumers and senior care facilities

Washington, DC (PRWEB) May 27, 2009 – Millions of Baby Boomers are struggling to care for their aging parents. Many don’t know where to turn or even what their options are in making important decisions about senior care facilities for their parents.

My first-hand experiences with my aging mother showed me how broken the process of finding a senior care solution is

I saw sites offering limited senior care options in my area, and little information to help me judge which ones might meet my needs. I felt that my mom represented nothing other than a sales lead that was being sold to only a limited set of senior care providers in that website’s network.

With the launch of OurParents.com, we are declaring war on the current business practices of the senior care lead generation industry

OurParents is the best source of senior care options I have seen

I was also impressed by the Care Options Advisor tool. The survey was simple to use, and the responses were accurate and easy for a family to understand.

We don’t charge the families or the care providers, meaning that OurParents.com will never have the problem of conflict of interest when it comes to this critical life decision

Our founding principle is that we are and always will be on the side of the consumer.

Ourparents.com matches aging parents with senior care solutions unique to their specific needs.

“My first-hand experiences with my aging mother showed me how broken the process of finding a senior care solution is,” said John McKinley, founder and CEO of OurParents.com. “I saw sites offering limited senior care options in my area, and little information to help me judge which ones might meet my needs. I felt that my mom represented nothing other than a sales lead that was being sold to only a limited set of senior care providers in that website’s network.”

When it comes to such an important decision as a parent’s long-term care, that bias is fundamentally wrong as a business practice, McKinley said.

“With the launch of OurParents.com, we are declaring war on the current business practices of the senior care lead generation industry,” he said.

Diane Carbo, R.N., a 35-year industry veteran and life care advocate, said that, in her work with families, it has been “frustrating” trying to find a comprehensive independent source of senior care providers.

“OurParents is the best source of senior care options I have seen,” said Carbo, owner of Aging Home Health Care in Cliffside Park, NJ. “I was also impressed by the Care Options Advisor tool. The survey was simple to use, and the responses were accurate and easy for a family to understand."

OurParents.com has a simple but powerful search engine at its core, allowing visitors to quickly see and compare senior care options in their area. It provides immediate access to information about more than 65,000 in-home care providers, assisted-living facilities and nursing homes. It offers free detailed reports about each care provider – something currently for sale on other sites for $25 to $90. OurParents.com also incorporates the new Medicare five-star quality ratings. Families who are just getting started and unsure which care options make the most sense can use the innovative Care Options Advisor. This tool allows families to quickly describe their loved one’s current condition and the family’s senior care priorities, guiding them to viable care options that meet their needs. Ourparents.com then facilitates direct communication between the family and those senior care providers.

“We don’t charge the families or the care providers, meaning that OurParents.com will never have the problem of conflict of interest when it comes to this critical life decision,” said McKinley. “Our founding principle is that we are and always will be on the side of the consumer.”

For more information, visit www.ourparents.com.

This press release was distributed through eMediawire by Senior Care Marketer (SeniorCareMarketer: www.SeniorCareMarketer.com) on behalf of the company listed above.

###

Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/Q3Jhcy1GYWx1LVNpbmctTG92ZS1IYWxmLUNvdXAtWmVybw==

Bookmark -  Del.icio.us | Furl It | Technorati | Ask | MyWeb | Propeller | Live Bookmarks | Newsvine | TailRank | Reddit | Slashdot | Digg | Stumbleupon | Google Bookmarks | Sphere | Blink It | Spurl