iPoop… Now There's An iPhone App For That

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Quango Design + Marketing introduces ipoop for the iphone - an educational app that helps users evaluate health and diet from what's in the toilet bowl.

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If someone can take the this information and use it as a conversation starter with a physician, family member or friend, we've achieved success.

Quango recently unveiled iPoop, an education and entertainment application for the iPhone that encourages users to evaluate their diet and health based upon bowel movement characteristics. Quango, an independent, full-service graphic design agency specializing in creative branding, marketing and interactive solutions, developed the application to test the boundaries of acceptability in the App Store and gain firsthand experience developing and launching an iPhone application.

A Start To Good Health -- From The Other End

After completing a bowel movement, users visually examine what remains in the toilet bowl and then rate their droppings across three categories: frequency, color and shape. After "flushing" - or submitting - their report, users see an evaluation of what each characteristic might be telling them about their health and diet.

40,000 Apps -- 1 Billion Downloads

"With more than 40,000 applications available in the app store and over 1 billion downloads from the app store since its launch, few people can deny that the iPhone has become a full-blown cultural phenomenon," said Dave Anolik, Quango Chief Creative Officer. "To be able to recommend and build applications to our clients, we needed to experience firsthand the process of developing and submitting an application for Apple review."

There's An App For That

The sheer number of applications currently available proves that Apple's 'there's an app for that' tagline rings true. While the design team at Quango will readily admit that part of its goal was to explore the limits of acceptability in the App Store, its primary objective was to provide a useful educational and entertainment application that would provoke conversations around a subject that--at least in Western culture--is frequently taboo.

Conversation Starter

"The application is not meant to replace a qualified physician or gastroenterologist. Our hope is that this application would educate and encourage users to consider their health from an often overlooked perspective," added Anolik. "If someone can take the this information and use it as a conversation starter with a physician, family member or friend, we've achieved success."

About Quango

Founded in Portland, Oregon in 2000, Quango is an independent, full-service graphic design agency specializing in creative branding, marketing and interactive solutions. Serving a primarily high-tech clientele, Quango also provides creative and strategic marketing services for clients in such diverse industries as outdoor goods and apparel, music, entertainment, coffee and corporate training. Quango has been ranked among the 50 Best Small Companies to Work for in Oregon for three years running by Oregon Business Magazine. Its clients include Adidas, MTV, Portland Jazz Festival, Seagate, Sharp and Sony. Learn more at: http:http://www.quangoinc.com

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