The Ron Tonkin Family of Dealerships Continues Their Innovative Retail Strategy Through Online Negotiation

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So why not offer the opportunity to complete the sales process?

Portland, OR (PRWEB) May 31, 2009

The Ron Tonkin Family of Dealerships forges automotive retail innovation by implementing true online negotiations via WideStorm - a revolutionary tool provided by DealerPeak.

Recent studies indicate over 80 percent of new-vehicle buyers are using the Internet during their shopping process -- "So why not offer the opportunity to complete the sales process?" states Brent Hillyer, Director of Marketing & Sales Operations for the Ron Tonkin Family of Dealerships. After testing the product at one location, The Ron Tonkin Family of Dealerships has activated the revolutionary on-line negotiation system at all locations including Ron Tonkin Acura, Ron Tonkin Honda, Tonkin Gresham Honda, Ron Tonkin Toyota, Tonkin Wilsonville Nissan, Ron Tonkin Mazda, Ron Tonkin KIA, Ron Tonkin Hyundai, Ron Tonkin Dodge, and Ron Tonkin Chevrolet.

"We have always strived to provide the Portland community a quality purchase process for new and pre-owned vehicles. Enabling online negotiation provides our community what we believe they're asking for," states Brad Tonkin, Vice President for the Ron Tonkin Family of Dealerships.

The Ron Tonkin Family of Dealerships is Oregon's 17th largest private employer and was voted "One of the Best 100 companies in Oregon to Work For" as well as one of "The 100 Best Green Companies". The family-owned business is a Portland icon and has been outfitting the Pacific Northwest in automobiles for nearly 50 years.

Please feel free to visit http://www.Tonkin.com for more info.

WideStorm, a division of DealerPeak is headquartered in Portland, Oregon. The WideStorm product is focused on providing Dealers with a "competitive convenience advantage" by offering their customers the ability to negotiate on-line.

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