Announcing Knowledge-Mint, Online Marketing; Finding a Niche in a Bad Economy and Trading in Infopreneurship

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We decided to use James' personal coaching site as a model but to extend the idea into a business and to create a partnership

Highland Park, IL (PRWEB) May 29, 2009

Knoweldge Mint Web Traffic Marketing rolls out! Two friends faced with career changes during the worst economy in years asked themselves an important question; do they want jobs or do they want an income? One of them had an idea he'd been fomenting for a while and was 'on the brink' of trying out; but was it right? Would anyone else 'buy into it? And what happens to friends who become business partners; there's a risk there too!

The answers are: it was right; they're buying into it; friends can work together.

In the spring of '08 Matt Mansfield called James M. Lynch, and said "I have an idea for a web site that would move your coaching business to a new level". Lynch had just been involved in a corporate sale and, in many respects, had set the stage for his own exit as the new owners pared down senior staff to the bare minimum. "Matt called before I even told him about going out on my own as a performance breakthrough coach; the timing was perfect". The conversation was meant to be about one site and the model that Matt Mansfield, with a background in software and design, had been following with interest.

"After an hour or so with James we realized that this idea, if it worked for his site, could be repeated for other sites, on other topics, as long as the expertise and commitment were there, and we could assure a quality product", says Mansfield. "We decided to use James' personal coaching site as a model but to extend the idea into a business and to create a partnership".

Knowledge-Mint, a company that 'makes money from what you know', is proving to be answer to the tough economy. Conceived to create content rich sites that address real needs of real people, the sites are not 'brochures'. "Our ideal clients will be committed to providing quality product and tons of useful content on the internet," says Mansfield, "We're not creating online brochures, so much as a useful site that gives the potential clients a lot of information, creates a connection to the provider and, when the offer of a sale of a good or service comes up, the consumer is confident and, in plain terms, pre-sold by the value they've received up to that point".

"My site was a great learning tool for us", says Lynch. "We found out what the search engines really like and why - they're actually committed to quality and customer service; and I know that's like giving them a personality when they're only software, but they are so complex and have grown so sophisticated that they are actually pretty demanding consumers on their own. We did a lot of research for http://www.Starofyourownlife.com, but it really paid off. We captured top 20 results for over 10 of our pages in less than 8 weeks after launching the site. Try and get those results in sites that have been around for years or months! Won't happen."

Clients have begun to notice, too, and Knowledge-mint has begun booking clients who are as committed to a quality, content rich site, offering high value to the consumers as they are. Knowledge-mint can be found at http://www.knowledge-mint.com or by calling 847-363-2513.

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