DataLab is Awarded Contract with One of the National Congressional Committees for Database Marketing Services

DataLab USA (www.datalabusa.com), one of the nation's foremost analytics and database marketing agencies, is awarded a contract with one of the National Congressional Committees. DataLab will be providing customer and prospect data warehousing, data hosting, modeling/ analytics, and strategic consulting.

Germantown, Md (PRWEB) May 30, 2009 -- DataLab USA (www.datalabusa.com), one of the nation's foremost analytics and database marketing agencies, is awarded a contract with one of the National Congressional Committees. DataLab will be providing customer and prospect data warehousing, data hosting, modeling/ analytics, and strategic consulting.

DataLab USA was awarded this contract primarily for their proven analytics knowledge and previous success. Their management team has over 100 years of combined marketing experience and was started in 1979. They also have established customer relationships that average around 7 years, with their most loyal customer since 1982. Additionally, they have received awards at the DMA Analytics Challenge for two consecutive years.

The client's primary goal is to merge several of their existing decentralized databases. DataLab will be responsible for data consolidation, data modeling, and all other associated services related to maintaining the committee's data warehouse. They will also be providing daily updates on data hygiene, analytics, results reporting, scoring and merge purge of the data. The data append phase will provide the committee with information which will be used for fundraising, as well as message segmentation.

Lastly, the client will receive a customized Business Intelligence Tool, CRM system and strategic consulting, which DataLab has performed for several of their existing clients; including, those in the financial, insurance, education and non-profit sectors. It is expected to take about 3 to 6 months to implement.

About DataLab USA:
DataLab provides some of the nation's leading data-driven marketing solutions that enable large national organizations to maximize the results from their marketing investment. DataLab provides unrivaled data based support to marketing-oriented Fortune 1000 organizations. We combine state-of-the-art technology with practical, hands-on experience to offer a full range of services including data analysis, predictive modeling, data processing, database management services and list sourcing. Started 30 years ago, the privately held corporation is headquartered near Washington, D.C. For more information, contact DataLab at 1-800-972-1430 or visit www.datalabusa.com.

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