myOrder Mobile Application Debuts In San Francisco

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myOrder helps us provide our guests with a better experience because it supports our service staff and helps eliminate customers' wait time for food and drink

San Francisco, CA (PRWEB) May 29, 2009

What do you get when you put five Silicon Valley guys from IBM, NASA, Cisco and eBay in a long line outside a popular nightclub? "Well, I'll tell you what you don't get. You don't get in the club and you don't get drinks!" said myOrder Founder and CEO Leo Rocco. Herein lies the inspiration behind myOrder, a mobile application that enables people to order food and drinks through their smartphones, which simultaneously allows venue owners to study guest preferences, and to track customer order history and the venues they patronize.

With mobile applications exceeding their billionth download, the question still remains about their ability to generate substantial revenue -- until this week when myOrder, an on-premise mobile ordering application, debuts in San Francisco's premier nightclubs, hotels and restaurants. myOrder aims to eliminate wait time for patrons ordering food and beverages, increase revenues and expedite order placements for social entertainment venue owners and offer a sales and marketing platform for liquor brands.

Certified by all major wireless carriers, myOrder will debut this week in San Francisco's top nightclubs, hotels and restaurants. George Karpaty, who owns five popular San Francisco nightclubs, including Ruby Skye, endorses the application and has brought myOrder into his venues: "myOrder empowers me, the venue owner, by giving me access to customer data that allows my staff to provide improved service to our guests. From knowing what they like to drink, to understanding what type of venues they frequent, myOrder helps me and my venues be better hosts."

Just as the ability to identify VIP patrons is key to Karpaty, direct access to patrons ordering drinks at social entertainment venues is clearly an attractive offer to liquor brands. SKYY® Vodka, the number-one selling domestic super premium vodka in the U.S., has partnered with myOrder to launch its first mobile marketing campaign. By leveraging the application to identify cocktail drinkers, SKYY Vodka will have the ability to deliver direct messages to vodka enthusiasts. Offering advantages like this, myOrder creates an opportunity for brands to increase their exposure in the on-premise environment and potentially win and convert consumers to support their products -- all within the time it takes to order a drink.

Hoteliers are also anticipating the value of myOrder. Regional Vice-President of Highgate Holdings Rob Gauthier is implementing myOrder at his San Francisco Westin Hotel on Market Street, which features the city's largest patio. "myOrder helps us provide our guests with a better experience because it supports our service staff and helps eliminate customers' wait time for food and drink," said Gauthier.

Additional venues in San Francisco are implementing the application on premise based on the host of benefits that myOrder offers. Nightclub owner Martel Toler chose to bring myOrder into his popular Harlot nightclub because it creates a communication channel to his customers, and enables him to update them throughout the course of an evening. "When we sense that club goers are preparing to leave Harlot, I can offer incentives to keep them there," explained Toler.
Other nightlife venues are taking interest in myOrder. This week, Adam Snyder, general manager of San Francisco's The Ambassador nightclub, is rolling out a series of myOrder happy hours in partnership to increase business in the early hours of the club's operation.

How myOrder works:
From a social entertainment venue perspective: myOrder's support team works with the venue to complete a simple myOrder Venue Configuration Form, which considers menus, beverage inventory, and seating layout. The venue receives a myOrder Communication Terminal that manages order requests from customers and plugs them in through an Internet connection. In most cases, a venue can enjoy the advantages of myOrder's mobile ordering (and potential for increased revenue) in as little as two days.

From a patron's perspective: Visit any myOrder-enabled social entertainment venue (restaurants, clubs, bars, sports venues, etc.) and launch your myOrder iphone application (download myOrder's free iphone application from iTunes store). myOrder will use GPS to track your coordinates and announce the venue where you're currently located. myOrder will prompt you to order and provide a menu. Order and click to confirm (you can add/subtract items at this stage). myOrder will ask you to confirm your location (specific table/section, which will be clearly marked by the venue). myOrder will relay your order to venue staff and your order will arrive shortly.

About myOrder:
Founded by Leo Rocco, the mobile application myOrder creates innovative ways to apply technology to solve real consumer business pains. Leo is a former global account executive with IBM who assembled a team of Silicon Valley's best and brightest from NASA, Cisco, eBay and IBM. myOrder is currently released and available on the Apple iTunes App Store. BlackBerry and SMS apps will be released later this year, along with a feature that enables users to pay with their phone, eliminating need for cash and credit cards. For more information, visit http://www.myordermobile.com/. To download the myOrder mobile application from the iTunes App Store, visit http://www.myordermobile.com/iphone

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