Our bridal books are distributed to all prospective brides and have been instrumental in increasing the number and quality of weddings held here.
Chesapeake City, MD (PRWEB) June 2, 2009
The current economic situation has affected even the "recession-proof" wedding industry.Today's Bride is comparison shopping and deal-seeking, especially when it comes to her wedding / reception venue. Alchemis bridal booklet [Alchemi Design & Publications], LLP provides creative marketing strategies for wedding venues to showcase their business and facilities to brides and is winning awards for the high-end brochures produced for their clients.
Alchemi's bridal booklets are produced at no cost to the venue because they are financed through advertisements purchased by their preferred vendors. Alchemi Design's Principals Meagan Connolly and Cink DeVeas describe this publication format as a "win-win situation", especially in today's economy, for both wedding venues and their vendors. The end product is a high-end brochure which delivers both the venue and vendor's information directly into the hands of their target audience, giving them a competitive edge in the huge world of wedding sales. Photographer and frequent bridal book advertiser David Hartcorn says "This is the only bridal advertising I will do because it targets the bride directly."
One of the award winning publications belongs to the Chesapeake Bay Beach Club whose book has won a prestigious MarCom Award. The 24 page bridal book, featuring beautiful wedding photography at the venue, won the Platinum Award for outstanding design in the category of Special Events Marketing."We were thrilled to win this award with Alchemi Design & Publications and wish to thank the contributing photographers and all our wedding vendors who supported us with this effort," says Erin Janes, Director of Wedding Services for the Chesapeake Bay Beach Club. "Our bridal books are distributed to all prospective brides and have been instrumental in increasing the number and quality of weddings held here." The Beach Club and Alchemi Design are currently collaborating on the venue's third edition.
Alchemi Design & Publications also won the Communicator Awards for Distinction for the Historic Inns of Annapolis' first bridal book. Todd Unger, Director of Sales and Marketing for the Historic Inns of Annapolis said "Alchemi has an in-depth understanding of the wedding industry and how we should market our hotels to the brides. Our bridal book demonstrates this and is a exemplary sales piece that we were extremely happy with." Recently Alchemi has won the MarCom Creative Gold Award for The River Plantation Bridal Book and the Hermes Creative Gold Award for the Cloisters Bridal Book.
In addition to their bridal publications, Alchemi Design specializes in overall marketing campaigns for the Bridal Industry including Bridal Show advertising and corporate identity packages. Their clients begin with a bridal book and incorporate their book design to brand themselves in their print, in house and on-line advertising. These venues have replaced costly multi-paged information packets with the large format, four color bridal books. The benefits are many, not the least is an increase in overall annual sales for both the facility and its vendors.
Alchemi Design & Publications, LLP is located in the Annapolis Maryland area. To learn more contact: 443-321-9895, http://www.alchemidesign.com
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