B2B Internet Marketing Webinar Helps to Increase B2B Sales Quickly

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B2B companies are struggling to adjust to their customer's shift to using the Internet to solve problems and buy products and services. Michael Webb, author of "Sales and Marketing the Six Sigma Way" (Kaplan 2006), and David Bullock, Internet marketing expert, will present four case studies to illustrate the principles and techniques B2B companies should use to leverage the Internet to help their salespeople sell.

The Internet presents an incredibly powerful means of leveraging - and measuring - people's interests via social media and other internet technologies

For years, business people have preferred using the Internet over traditional means of finding solutions to problems and deciding which vendors to buy from. As a result, they have become ever more resistant to interruptions, cold calls, and self-serving salespeople.

Unfortunately, most B2B sales and marketing organizations have a hard time changing their ways to match their customers' preferences for using the Internet. Many businesses flounder and struggle when it comes to generating leads and orders via the Internet.

On Thursday, June 4, Michael Webb, founder of SPIF!, the professional educational forum for sales process improvement and sales kaizen, and the author of "Sales and Marketing the Six Sigma Way," will team with David Bullock, an engineer, expert in B2B internet marketing, to deliver a webinar titled:

"Optimizing B2B Internet Sales Processes"
Four Case Examples from David Bullock
Thursday, June 4, 2009, 3:00pm Eastern Time

"The Internet age disrupts traditional B2B marketing and selling channels, giving customers far more control of who they buy from than ever before, Mr. Webb said. "B2B companies can improve their sales results dramatically, placing themselves where they can be found by prospects on the Internet, and offering useful information about solving their problems. You can do it once you understand how to design the sales process so it matches the customer's buying process."

"The Internet presents an incredibly powerful means of leveraging - and measuring - people's interests via social media and other internet technologies," Mr. Bullock said.

For more information, visit http://tinyurl.com/lgmho8

Mr. Bullock is a successful Internet marketer with a background as an engineer with Mobil Oil, DuPont, and Fanuc Robotics, where he transitioned into a successful selling career, producing $100 million in revenue over seven years. David's focus is helping businesses drive sales and his method is Internet marketing and social media tools that can bring measurable results. David has the rare distinction of being certified as a TRIZ/Taguchi Ad Optimization Specialist. He has also published a fascinating book, Barack 2.0, a study of Barack Obama's campaign from a social media marketing perspective.

Michael J. Webb, President and founder of Sales Performance Consultants, is the foremost expert on sales process improvement. Michael and his team have helped companies such as ThermoFisher Scientific, MAQUET, Marriott, Replicon, Accelerent, WaterFurnace, and many others to make their sales funnels flow faster through evidence-based approaches such as Lean and Six Sigma. Michael delivered the keynote address to the first two conferences ever held on applying Six Sigma to marketing and sales. He also has extensive sales training facilitation and field coaching experience with hundreds of salespeople and managers in the U.S. and Canada. Michael is the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) and numerous articles. You can reach him at (877) 784-6507 or mwebb (at) salesperformance.com.


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