New CareMinds.com Helps Elder Care Providers To Connect With Families & Caregivers Via Free Listings, Leads & Content Sharing

Palo Alto, Calif. (PRWEB) June 4, 2009

A new website http://www.CareMinds.com (CareMinds) -- the first of its kind -- will help elder care providers connect with families and caregivers of seniors seeking the most appropriate care for their loved ones. Free to providers and consumers, the site gives access to a nationwide database of providers. It also offers a platform for providers to post information about their facilities and services, as well as content of interest to consumers about enhancing the quality of life for seniors. The company behind CareMinds.com was founded by CEO Howard Lau, a software technology and finance veteran with experience in the long term care industry and a personal interest in helping senior citizens.

Based on his experience with aging loved ones, Lau determined that not enough information and insight is available to the adult children of seniors with care needs. Having developed software applications for long term care organizations, he began using the web to help consumers make better decisions and connect with the most appropriate care.

"CareMinds is a definite alternative to existing lead generation companies," said Lau. "What we want providers to know is that, 'We built this site for you. Your listing is your listing. Your leads are your leads.' By claiming their listings, providers have the ability to control how they're presented on the site and to express themselves on the issues they deem important to seniors and caregivers. And this listing service and the leads generated from them are provided at no charge. CareMinds is an interactive community and we want to foster conversations among all stakeholders in elder care."

CareMinds opportunities for providers include:

• A free listing in a comprehensive, nationwide database of providers - almost 60,000 assisted living and skilled nursing facilities, medical and non-medical homecare, hospice care and geriatric care managers - searchable by category and geography.
• The ability to claim their listing and then benefit from this free membership by posting additional information/photo to their listing and responding to consumer reviews. If the provider is not in the existing database, they can add their listing easily.
• Free leads and direct contacts from users seeking provider resources.
• Industry-generated recommendations.
• The ability to contribute by-lined articles and other content relevant to elder care. All provided articles are categorized and searchable by keyword and will be deliverable via RSS feeds to other websites, including news and press release sites. Caregivers, families, and seniors may also post information and share their experiences. Articles can be submitted on the website or via email.
• Consolidation of relevant blogs and news into one website, creating a one-stop information source for elder care. Bloggers may email their blog to CareMinds for consideration.

According to Lau, CareMinds' target demographics are the adult children of seniors, other family members, caregivers and referral sources seeking varying levels of care.

"We should offer our parents the dignity and the best possible quality of life that they so justly deserve," said Lau. "Toward that end, the goal of CareMinds is to create a vibrant community that collects and shares the wisdom and experiences of elder care. Our plan is to make the site an ever more valuable resource for providers as well as for those seeking professional elder care."

For further information, visit http://www.CareMinds.com.

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