Spring Creek Group Becomes Social Media Marketing Partner for Bumbershoot® 2009
Fast Growing Agency To Support Seattle's Music & Arts Festival
Seattle, WA (PRWEB) June 3, 2009 --
News Facts:
| | - Fast-growing social media marketing firm, Spring Creek Group today announced that it will team with not-for-profit arts, cultural, and special events producer One Reel, donating social media services and becoming the official social media marketing partner for Bumbershoot 2009.
- Spring Creek Group will manage strategy, develop channels, and monitor campaigns across social media channels, so Bumbershoot fans and enthusiasts can interact with one another and get information about the Festival quickly and easily.
- Spring Creek Group is an innovative online marketing agency that helps companies and organizations of all sizes improve brand awareness and increase site traffic through social media-based online marketing methods. The agency has helped Pacific Northwest brands such as Microsoft, Whitepages.com, and the Northwest Entrepreneur Network connect with key target audiences via innovative social media marketing programs. These campaigns - including online communities, blogs, social networks, and direct customer engagement - result in higher brand awareness, increased sales, and deeper customer loyalty.
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Bumbershoot Facts:
| | - Bumbershoot: Seattle's Music & Arts Festival is produced by One Reel, in collaboration with Seattle Center and AEG Live. One Reel is the independent, not-for-profit producer of the Northwest's premier arts events, also including Chase Family 4th at Lake Union and Teatro ZinZanni.
- The 39th annual event is the largest urban music and arts festival in North America, and is celebrated every Labor Day Weekend (September 5-7, 2009).
- The Festival fills the 74-acre Seattle Center, located beneath the city's iconic Space Needle, and programs 20 indoor and unique outdoor venues.
- Bumbershoot features a diverse array of arts including live music, comedy, theatre, dance, film, urban crafts, and literary and visual arts. A portion of the Festival's 2009 lineup has been announced, with the full roster coming mid-July. Up-to-date programming details and ticket information can be found at bumbershoot.org.
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Quotes:
| | - "One Reel has done a great job engaging Bumbershoot fans through its existing media partnerships and social channels," said Andy Boyer, principal of Spring Creek Group. "We're looking forward to working with One Reel to help Bumbershoot take its fun-filled, community-focused message to even more festival fans through emerging social media channels."
- "As a not-for-profit organization, One Reel produces Bumbershoot on a modest budget with limited staff resources," said Aubbie Beal, marketing director of One Reel. "Working with the smart and talented people at Spring Creek Group has truly been a wonder. They have helped us develop a better strategy, expand our presence in the online fan communities, engage more directly with our audience, adopt more efficient and streamlined systems and are working with us to track that elusive and mysterious ROI for social marketing."
- "Since our inception, Spring Creek Group has been committed to being good corporate citizens, and our staff is excited to give back to the local community whenever possible," said Spring Creek co-founder and principal Clay McDaniel. "Bumbershoot is an established pillar of the Seattle music and arts scene, and as long time fans ourselves, we're pleased to have this opportunity to assist One Reel's outreach efforts."
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Supporting Resources:
About Spring Creek Group:
Spring Creek Group is an innovative online marketing agency located in Seattle, Washington, that helps companies of all sizes increase brand awareness, improve customer engagement, and drive site traffic through social media-based online marketing. Spring Creek Group's key marketing services practice areas are: Brand Analytics and Measurement; Social Media Channel Strategy and Planning; Campaign Content Syndication; and Community Engagement.
About One Reel:
One Reel is a dynamic not-for-profit arts organization founded in 1972. One Reel's mission is to be a cultural driver in the Pacific Northwest and beyond, invigorating broad and diverse live audiences through imaginative and creative events of all disciplines in traditional and nontraditional venues. The company produces award-winning international, national and regional events in collaboration with a wide spectrum of artists of all traditions and cultures.
One Reel projects have included Bumbershoot: Seattle's Music & Arts Festival, Summer Nights Concert Series, Teatro ZinZanni, Chase Family 4th at Lake Union, The Dreamliner Arts Festival, Goodwill Arts Festival, WOMAD and dozens of other memorable events and celebrations. They are consistently recognized for outstanding achievements by their event and festival industry peers, including the 2008 Grand Pinnacle for Best Event to Bumbershoot - the highest honor bestowed by the International Festivals and Events Association.
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