We chose Marketo Lead Management after a thorough evaluation process
San Mateo, CA (PRWEB) June 4, 2009
Marketo (http://www.marketo.com ), the fastest growing provider of marketing automation and best practices, today announced that more than 200 customers have chosen Marketo in less than 15 months. Through its flagship application, Marketo Lead Management, Marketo helps change the way marketing and sales teams collaborate throughout the revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.
Customers that recently chose Marketo Lead Management as their B2B marketing automation solution include Pervasive Software, a leading provider of embeddable data management, agile data integration software and revolutionary next generation analytics, and Aricent, a global innovation, technology and services company focused exclusively on communications. Marketo's 200-customer milestone was first reported in the Mercury News.
"We chose Marketo Lead Management after a thorough evaluation process," said David Inbar, Director of Worldwide Marketing at Pervasive Software "We were up and running within weeks and continue to be impressed by Marketo's sophisticated campaign management, flexibility, data sync with Salesforce and overall value. In addition, Marketo's Customer Experience and Customer Support teams exceeded our high expectations, ensuring a smooth transition from our previous marketing automation solution."
"As one of Silicon Valley's largest private companies doing business around the globe, we needed a leading-edge electronic interface that would significantly improve and automate our bi-directional communications with our customers," said Shrikant Latkar, Senior Director of Worldwide Marketing at Aricent. "The Marketo solution gives us a number of advanced tools, frameworks and reporting capabilities to achieve our marketing goals as we execute on our vision of co-creating the world's most innovative communications products and services together with our customers."
Other key customers who chose Marketo include Adorn Ventures, which offers innovative bridal jewelry rental options for brides on their wedding day; Appirio, a cloud solution provider of products and professional services that help enterprises accelerate their adoption of the cloud; Bronto Software, an industry-leading email marketing service provider; CVSdude, a pioneer in Subversion(TM) hosting and source code control services; Elluminate, a leading provider of proven, best-in-class solutions for real-time online learning and collaboration; GroundWork Open Source, provider of the most widely deployed commercial open source based IT management and network monitoring solution; Jigsaw, the world's largest online business directory; and WageWorks, a provider of tax-advantaged health, wellness, child care, commuting and education benefits.
"It is thrilling to reach the 200 customer milestone and to see our growth continue to accelerate month-by-month," said Phil Fernandez, President and CEO at Marketo. "Our passion to deliver uncompromising solutions for marketing and sales remains the driving force behind this success. Our mission is simple: help our customers reduce sales cycles, improve marketing ROI, and ignite explosive revenue growth."
Marketo is the fastest growing provider of marketing automation and best practices. Our SaaS-based solutions empower marketing and sales teams to collaborate throughout the revenue cycle from demand generation and lead management to revenue and beyond. Our award-winning portfolio of email marketing, lead nurturing, lead scoring, and sales effectiveness tools ignite explosive revenue growth. Voted 'Best Marketing Automation Application' by Salesforce customers on the Force.com AppExchange, Marketo is tightly integrated with salesforce.com for the best overall user experience and the fastest time to value.
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