meetMoi Launches iPhone, HTML 5.0 Optimized Website

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Broadening user accessibility to location based mobile dating, meetMoi stays on top as the most ubiquitous mobile dating product.

meetMoi is committed to providing the most comprehensive dating solution on the planet by allowing our members to interact with one another in real time from either their computer or their mobile phone

meetMoi, the leading location based dating company in the United States, today released an iPhone optimized website to complement its WAP and web-based product suite. The optimized website leverages advanced HTML 5.0 location features, along with iPhone specific design features, for a revolutionary step forward in the world of mobile development.

meetMoi's new site is engineered to take advantage of cutting edge location based technology which works entirely through the browser, as opposed to a downloadable application. meetMoi is the first dating product to take advantage of automatic location updates using HTML 5.0, the next major revision of HTML. This new feature allows members to automatically update their location and view nearby matches without having to enter anything manually. "From the perspective of a web-based application, the idea of location-enabling your service without any type of download is really groundbreaking," said Rishi Desai, head of product design at meetMoi.

meetMoi is the first dating product to offer a completely web-based service which is specifically tailored to iPhone users.  The new product draws on the iPhone's advanced browser and design capabilities while providing a light alternative to downloading and installing an application on the handset.  This latest release serves as a further testament to meetMoi's dedication to providing a fully accessible product which allows users to meet singles in a variety of innovative ways.

"meetMoi is committed to providing the most comprehensive dating solution on the planet by allowing our members to interact with one another in real time from either their computer or their mobile phone," said Andrew Weinreich, CEO of meetMoi. "The mobile community has been buzzing about exponential growth in demand for mobile applications. And, although we're excited about releasing native apps in the coming months, we believe that there is massive opportunity in continuing to develop well designed web-based applications."

Rishi Desai went further: "We are encouraged by the fact that AdMob just released a report stating that over 40% of mobile web traffic occurs over the iPhone. Even with over a billion apps downloaded, that fact makes it clear to us that we can't lose our focus on the rapid advancements that are occurring in the world of the mobile web." 

About meetMoi
meetMoi, based in New York and backed by venture capital firms Acadia Woods Partners and ETF Venture Funds, is the first US-based location-based mobile dating service available across multiple carriers. It works on all mobile devices that can access the Internet. Leveraging a user's exact location, meetMoi changes the way singles connect with one another in the real world. meetMoi is available at no cost to sign up and $9.99/month for premium services.

About Acadia Woods
Acadia Woods Partners is a New York based investment partnership that focuses primarily on early stage technology, media, and lifescience companies.

About ETF Venture Funds
ETF Venture Funds invests primarily in early stage, high growth technology-enabled companies in the financial services, healthcare services, business services, Internet and Media industries. ETF Venture Funds seek companies that fundamentally transform the way consumers and markets function.

Portfolio companies include: SeamlessWeb, acquired by ARAMARK, a comprehensive Web-based food ordering system that enables companies and consumers easy access to the best restaurants, caterers and other providers, NutriSystem (NASDAQ: NTRI), a leading provider of weight management services, awarded Forbes 2006 Small Business of the Year and the Wall Street Journal's Top Performing Stock in the United States over a five year period, Take Care Health Systems, a leading independent operator of in-store walk-in health care centers acquired by Walgreens, and Philadelphia Media Holdings, the leading media company in Philadelphia, and owner of The Philadelphia Inquirer, Philadelphia Daily News, and philly.com.

For more information, please visit meetMoi.com or twitter.com/meetmoi.

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Adam Gillman
meetMoi
(646) 395-1244
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