How Will the Surge in Mobile Marketing, Affect Advertising's Future?

New York, NY (PRWEB) June 7, 2009

Davis Brewer, Lead Strategist of Emerging Channels for Spark Communications, a division of Starcom MediaVest Group, tells Sales-Fax News that Americans are becoming more comfortable with mobile devices. He cites a recent report showing that in the last quarter, AT&T activated just under a million iPhones.

Even with the downturn in the economy, Brewer says the demand for this technology has risen because consumers and businesses regard it not as a luxury but a necessity.

How will this affect the advertising industry? Brewer explains that as more people adopt mobile devices, the medium gains a larger audience and "ad dollars are going to go
where there is an audience."

Brewer states that if you have "a magazine, a Web site, a mobile Web site, and an iPhone application" you should be looking at selling packages. He says traditional media should be embracing mobile marketing. "The thing with mobile is that it's more like other media than different. Traditional media has nothing to fear from mobile. Nothing to fear from a little phone. It's just a little device that adds an additional consumer touch point."

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