Ros Hommerson Footwear Launches New Consumer Shopping Site for Their Popular Line of Women's Dress Footwear

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Consumers can now purchase the hottest trends in quality footwear at

Ros Hommerson Footwear has announced the launch of their new online shopping website for the Ros Hommerson line of designer shoes. Previously only available for resale through independent and retail chain shoe stores, catalogs and other online retailers, Ros Hommerson designs offer comfortable shoes that feature custom lasts and non-skid soles. The versatile range of microfiber fabrics and supple leathers combined with an unsurpassed variety of sizes and widths have made Ros Hommerson a high-demand footwear line. This fashionable line is now available for direct consumer purchase at

The new website is powered by Saratoga Springs, NY-based Mountain Media who brought over ten years of experience in the design and deployment of quality, successful online retail websites to this project. Having partnered with a number of footwear and shoe retailers for their ecommerce needs over the years, Mountain Media was uniquely positioned to offer a solid understanding and perspective of online shoe and footwear sales. They incorporated this experience into their customized approach allowing Ros Hommerson to present a unique and powerful ecommerce design as opposed to a "cookie cutter" or "templated" website.

Mountain Media's "Mountain Commerce" software platform allows e-tail clients such as Ros Hommerson to manage their website, product catalog, sales, customer accounts and order fulfillment, all through an easy-to-use back-end interface. The platform is also built to be "Search engine friendly" which means that, once deployed, a site is more likely to be found when relevant keywords are searched for in search engines such as Google. This was an important factor in's decision for an ecommerce partner.

Mountain Media was able to meet Ros Hommerson's personalized needs by providing a number of custom solutions. Mountain Media built a tight integration with the company's existing AS400 inventory system allowing them to seamlessly push and pull order and inventory data between the AS400 platform and the Mountain Commerce platform. This integration has streamlined order fulfillment and prevented the need for the company to adopt new workflow procedures. Additionally, Ros Hommerson's dedication to the quality and fit of their footwear products led Mountain Media to develop a custom catalog that provides the ability to shop by size and width and supports Ros Hommerson's extensive array of sizes. Another feature of the new site is the ability for customers to view the fine detailing and craftsmanship of the shoes by offering customers the ability to pan and zoom in on the product image.

About Ros Hommerson Footwear
Ros Hommerson footwear is manufactured and distributed by people who have invested their entire careers in the shoe business, and the company's emphasis has always been on quality and fit. Ros Hommerson shoes include the Ros Hommerson main line and the Ros Hommerson Red Collection and are produced in a variety of sizes and widths to fit comfortably.

About Mountain Media
Mountain Media was founded in 1998 to heed the growing commercial demand for effective website design and development allowing small to mid-tier businesses to proliferate their message and expand into new market segments. Since then, the company has set focus on, and become a premium provider of customizable eCommerce products and services. In May of 2008, the company achieved Level 1 PCI DSS certification identifying the company as a secure, PCI Compliant Provider.

Privately held and headquartered in Saratoga Springs, NY, the company's proprietary eCommerce management platform, known as "Mountain Commerce" was named to Practical eCommerce magazine's list of notable shopping cart solutions in late 2007. The Mountain Commerce suite enables online merchants to receive top search-engine visibility while providing powerful up-selling and cross-selling features, effective order management and fulfillment, pricing and promotions handling, payment processing and catalog management, all on a secure and reliable platform. Additionally, the company offers a full compliment of commercial Web services such as Search Engine Marketing, Graphic Design and Web Hosting.


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Adriana Daniel

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