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Press release distributed in partnership with ... 
Thomas International, Inc. Selects HRmarketer.com to Promote North American Assessment Operations
Global HR company will use marketing service to create industry awareness via increased Web site traffic and online visibility
Capitola, Cal. (PRWEB) June 5, 2009 -- HRmarketer.com has been chosen by Thomas International, Inc.—a global leader in assessments and reporting used to recruit, develop and retain top talent—to promote Thomas’ North America business operations.
The company selected HRmarketer.com, the workforce industry’s leading provider of software and services for public relations and marketing campaigns, to create awareness of its assessment partnership with Taleo and the launch of its upgraded assessment platform, according to Scott Mackintosh, client service manager.
“HRmarketer allows me to become the in-house expert, as opposed to relying on traditional, expensive retainer PR services,” said Mackintosh. “It will not only be a tool for use with our PR and marketing strategy, but perhaps define some of that strategy as we become more effective in using the service.”
Founded in 1981, Thomas is a global leader in the provision of on-demand behavioral and aptitude assessments and reporting used to recruit, develop and retain top talent. Thomas' talent management tools and human resources (HR) solutions enhance an organization's ability to identify the right talent the first time, increase motivation and productivity, develop leadership and reduce turnover.
Mackintosh said he was impressed by HRmarketer’s vast database that tracks journalists, media outlets, speaking opportunities, award competitions, buyers’ guides—as well as the ability to send both traditional press releases to journalists and search-optimized releases to major news Web sites such as Google and Yahoo!.
“After reviewing demonstrations of HRmarketer, it was a logical and obvious choice to sign up,” he noted.
About Thomas International, Inc.
Thomas International is a global provider of objective management systems and work-based assessment tools. With over 25 years of experience, we enable organizations to recruit, retain, develop and manage their people effectively. We operate in over 60 countries and our work-based assessment is available in more than 55 languages. Thomas clients assess over 1 million candidates and employees annually and use this information at every stage of the talent management cycle. Visit www.thomasus.com
About HRmarketer.com
HRmarketer helps companies in the human resource marketplace grow their business by providing marketing services and products, including HRmarketer.com, the most widely used online marketing and PR software service in the HR industry. HRmarketer, a company of Fisher Vista, LLC, was founded in 2000 and is one of the largest and most well-respected marketing firms in the HR marketplace, having worked with over 600 HR and employee benefit businesses.
Media contacts:
Elrond Lawrence, Media Relations
HRmarketer.com
831-757-9100
Scott Mackintosh, Client Service Manager
Thomas International Inc.
905-270-2331, ext. 217
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
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