Port St. Lucie, FL (PRWEB) June 8, 2009
Laurie M. Orlov, founder of Aging in Place Technology Watch, will deliver a keynote address at the 2009 Silicon Valley Boomer Venture Summit at Santa Clara University, to be held on June 17, 2009.
Laurie M. Orlov, Principal Analyst of Aging in Place Technology Watch, will discuss the drivers and trends that propel the market for technology that help boomers and seniors live and thrive as long as they want in their home of choice. She will frame the structure of the market, identify examples of emerging technologies within it, and discuss the shape the market will take between now and 2020, when the market for will surpass $20 billion. Finally, she will offer guidance to startups and the VCs who fund them as to how to hit the ground running with new products and services that boomers and seniors need and will buy.
"These are difficult times to start new companies, but I regularly hear from entrepreneurs who are doing just that. They see that this market is poised for tremendous growth," said Orlov. "The perfect storm today of economic forces - housing crisis, aging population, not enough people to provide care - all together drive potential for this boomer and senior market."
Mary Furlong, Founder of the Silicon Valley Boomer Venture Summit, noted: "We're so excited to have Laurie, who is fast becoming one of the thought leaders in this space, featured as one of our keynote speakers. She can help both venture capitalists and start-ups place their efforts within the broader market context."
Headquartered in Port St. Lucie, Florida, Aging in Place Technology Watch provides thought leadership, analysis and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice. In addition to her technology background and years as a technology industry analyst, founder Laurie M. Orlov is a certified long-term care ombudsman in Florida and the author of When Your Parents Need Elder Care.
Orlov spent more than 30 years in the technology industry, including 24 years in IT and nine years as a leading industry analyst at Forrester Research. While there, she was often the first in the industry to identify technology trends and management strategies which have survived the test of time. She has spoken regularly and delivered keynote speeches at forums, industry consortia, conferences, and symposia. In 1996, Laurie was named to McGraw-Hill/Open Computing's list of the top 100 women in computing and most recently served as a judge in the CIO 100 competition. Laurie is now a featured columnist on GilbertGuide and her blog entries are often referenced on sites like SmartSilvers, RetirementHomes, 50+Digital, and MaryFurlong.com.