By Kids For Kids Co. Announces Kid-Created 'Lockerlites' Line to be in Walmart for Back to School

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Blair Breazeale, 12, of Bentonville, Arkansas, Invents 'LockerLites,' a New Line of Products to Decorate School Lockers

Congratulations to Blair for her colorful and innovative Lockerlites line! All it takes is one great idea properly developed and cultivated to achieve retail success. We feel extremely confident that Lockerlites will be a big hit for 2009 'Back to School.'

By Kids For Kids Co. (BKFK) today announced a deal with Walmart that will see 'LockerLites," created by BKFK kid inventor Blair Breazeale, on their store shelves in time for 'Back to School' this June. The 'LockerLites' line-up at Walmart this summer will include lighted locker magnets and lighted locker mirrors. These products will be available in approximately 1,700 Walmart stores nationwide.

'LockerLites' was the brainchild of kid inventor Blair Breazeale, who was just 11 years old when she conceived the idea for the product. Blair got her first private locker when she entered 6th grade, but was a bit disappointed by how dark, depressing and cold it was. Blair actually went shopping at various retailers to see if there was anything "cool" available to decorate and brighten her locker. When she could not find the type of products she was looking for, Blair began to sketch out her ideas for new products that would transform old lockers into fun and exciting places to visit between classes.

"I decided to light up my locker!" commented Blair, "LockerLites include multiples styles and colors, so all kids can express their unique personalities. I am very excited to see my idea come to life so quickly and that it will be at Walmart for 'Back to School' this year!"

Aesthetic as well as functional, a three button cell battery powers Lockerlites, which can be replaced easily by the user.    One unique and exciting feature of these products is that when they are powered "On", they light up the dark locker interior when the locker door is opened, and they cut power when the locker door is closed because they have a built in photo cell power control. Equipped with powerful magnets, Lockerlites are portable, mobile and can be stationed anywhere inside the locker.

Norman Goldstein, the founder and CEO of BKFK, commented: "Congratulations to Blair for her colorful and innovative Lockerlites line!    All it takes is one great idea properly developed and cultivated to achieve retail success. We feel extremely confident that Lockerlites will be a big hit for 2009 'Back to School.'"

About By Kids For Kids Co.
By Kids for Kids® (BKFK®) is a youth marketing and media company partnering with the world's leading corporations to provide a platform to foster, share, showcase, and commercialize youth innovation and entrepreneurship. Their mission is to inspire, motivate and stimulate the innovative spirit within all young people.

The closely held Stamford, CT-based Corporation has been dedicated to making youth ideas a reality since 2003. Through its website (http://www.bkfk.com) and its social community (Idea Locker™), online competitions, TV show (Think Big™), Magazine (Possible™), press, and education outreach, the company engages youth in the US and around the world. BKFK® youth-created products are available nationally and serve as a testament to the power of youth innovation and social entrepreneurship. More information about the company and its successes helping young innovators is available online at http://www.bkfk.com.

Contacts:
By Kids For Kids Co.
John Forrester
323-702-3684
media (at) bkfk (dot) com

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