Xavier Jiménez Named Principal of Spring Creek Group
Industry Veteran to Lead Analytics and Measurement Practice Group at Fast-Growing Agency
Seattle, WA (PRWEB) June 8, 2009 --
News Facts:
| | - Fast-growing social media marketing firm, Spring Creek Group, today announced that Xavier Jiménez, a leading digital marketing and web analytics professional who has worked with companies such as Microsoft, T-Mobile, and Real Networks, has joined its team as Principal and Practice Lead for Web Analytics and Measurement.
- Prior to joining Spring Creek Group, Jiménez ran Arete Analytics, a web analytics consulting firm he founded to help clients develop web analytics programs, drive marketing process improvement, and develop effective digital marketing strategies. Previously, Jiménez held senior level marketing and strategy positions with Publicis in the West, Photoworks (an American Greetings company), Real Networks, aQuantive, and uBid.com.
- Spring Creek Group is an innovative online marketing agency that helps companies and organizations of all sizes improve brand awareness online and increase site traffic through social media-based online marketing methods. The agency has helped brands such as Microsoft, Whitepages.com, and One Reel, connect with key target audiences via innovative social media marketing programs. These programs - including online brand social media analysis, community engagement and development, blog and forum advocacy, social network brand presence development and community management, video and content syndication, Twitter branded account management, and direct customer engagement services - consistently generate higher brand awareness, increased sales, and deeper customer engagement, insights, and loyalty.
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Quotes:
| | - "Xavier is well recognized in the industry as a leader in applying innovative analytics techniques to online marketing programs to drive real results for brand marketers, and he clearly understands the critical importance of measurement for the evolution of the entire online marketing industry," said Clay McDaniel, co-founder and principal, Spring Creek Group. "We're thrilled to have someone of Xavier's caliber join the Spring Creek team, and we look forward to leveraging his deep knowledge of analytics to deliver the most effective, measurable social marketing programs to our clients."
- "Spring Creek Group has made a name for itself in the burgeoning social media marketing industry by not only creating groundbreaking community-based marketing initiatives, but by applying rigorous measurement and analysis to every program they create," said Xavier Jiménez, principal, Spring Creek Group. "I'm delighted to be joining the team, and to help drive our growth and client services innovation."
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Supporting Resources:
About Spring Creek Group:
Spring Creek Group is an innovative online marketing agency located in Seattle, Washington, that helps companies of all sizes increase brand awareness, improve customer engagement, and drive site traffic through social media-based online marketing. Spring Creek Group's key marketing services practice areas are: Brand Analytics and Measurement; Social Media Channel Strategy and Planning; Campaign Content Syndication; and Sustained Community Engagement.
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