RAPP Cited as a UK DMSP "Leader" in Independent Research

Share Article

Research firm evaluates database marketing service providers in UK first.

because of its breadth of services, integrated vision and emphasis on strategy and analytics.

Leading independent technology and market research company Forrester Research has scored RAPP as number one in the UK for its current offering as part of its first UK evaluation of database marketing services providers (The Forrester Wave ™: UK Database Marketing Services Providers).

Overall, RAPP was cited as a "leader" after the 77-criteria evaluation. After extensive screening, only eight UK MSPs made the final list by Forrester and were categorised into "leaders" and "strong performers".

Companies were evaluated across three broad categories - current offering; strategy and market presence. RAPP led the current offering category, according to Forrester, "because of its breadth of services, integrated vision and emphasis on strategy and analytics."

Within the current offering segment companies were evaluated on:

*Account management and service delivery
*Strategy services
*Data sourcing and services
*Technology and technical services
*Analytical services
*Creative services
*Execution and fulfilment

In its overall evaluation of RAPP, Forrester said: "The company demonstrates strong strategy, analytics, creative and execution and fulfilment capabilities. Client feedback was generally positive with broad praise for the company's account management, proactive service and understanding of the big picture."

Commenting on the findings, Thomas Funk, RAPP CEO, Global Data Solutions, says: "Ultimately, we feel this is a glowing endorsement of our positioning as a customer-centric, data driven organisation. We believe it shows that we are not just good at articulating our proposition, we actually deliver on that proposition."



RAPP has 50 offices in over 30 countries. It is part of Omnicom Group Inc (NYSE: OMC), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous speciality firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other speciality communications services to over 5,000 clients in more than 100 countries.


Robert Mayes
+44 (0)20 8735 8884


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Robert Mayes
+44 (0)20 8735 8884
Email >
Visit website