Announces Recession Specials Menus

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MustHaveMenus develops new menu templates to help restaurants increase traffic and profits during the recession.

MustHaveMenus ( announced today the availability of dozens of recession specials menus, designed for cafes, grills, bars, and restaurants that rely on eat-in traffic and cater to budget-conscious diners. These menu templates may be downloaded from the website and easily customized to suit restaurant name, dishes and promotional prices.

"The idea behind our recession special menus is to provide a marketing vehicle for daily deals that will appeal to those of us with less discretionary spending money right now," said Jim Williams, president of MustHaveMenus, the web's largest provider of restaurant menu templates and restaurant marketing strategies for the food service industry. "We're trying to help our restaurant customers connect with their neighborhoods and walk-by traffic."

The recession specials menus highlight a daily deal for every day of the week, promoting food that people love to eat at prices that are lower than they are used to seeing. MustHaveMenus' resident chef Karen Sebastian designed the example promotional strategies, including a Family-Style Fried Chicken Dinner, featuring a whole fried chicken with all the fixings for $24.95, and Wine Down Sundays, promoting wine specials by the bottle and by the glass.

"The items listed on our recession menus can be extremely high margin, if the restaurant serves them in the right manner," said Sebastian. "For example, restaurants should consider serving 1-ounce slider burgers for the Recession Buster Burger and Beer Combo deal. Because you are serving six of them, customers will perceive value, but you are only serving six ounces of meat, along with the less expensive fixings."

These promo menus feature bright, eye-catching colors and are designed to be placed where they will grab customers' attention: posted on neighborhood bulletin boards or in café windows, hung on the restaurant doors, and displayed at each table.

The recession specials menus are just the latest in ongoing menu strategies offered by MustHaveMenus to help restaurants build customer relationships and improve business during tough financial times. The template collection includes prix fixe menus, happy hour promotions, event specials and more. MustHaveMenus also offers resources to help restaurants expand business through take out and catering options.

In addition to the recession specials menus, MustHaveMenus provides hundreds of menu options for downloading, from casual café-style menus to bar menus and take out menus. Customers can build their own menu designs from the large collection of menu word art, food graphics and images, and restaurant backgrounds and borders. In addition, MustHaveMenus provides restaurant marketing and management resources and articles that help small restaurants and caterers grow their food business.

Customers can register for a free seven day trial by visiting MustHaveMenus is dedicated to offering the highest quality menu templates and food art on the Internet.

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James Williams

Erin Martin
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