New TELLUS Platform provides the 3Cs Essential to Success in Today's eCommerce Market

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Focused on what will put e-tailers in a strong position, Cincinnati webfirm TELLUS has created the TELLUS Commerce Platform which offers the all important 3Cs of web design to engage users and build transactions: Content, Community and Commerce. The TELLUS Commerce Platform provides web capabilities for companies of all sizes, from the emerging business that needs a foundation of flexibility and affordability to mid-sized and large e-tailers with transaction-intensive websites and robust needs. The Platform focuses on building interaction and loyalty, using the 3Cs to engage users in an online community and eventually converting them into faithful, repeat customers.

Often, a company with a new or first upgraded presence on the web needs something simple and affordable to get started, but then will have to change platforms to continue managing the growth. Our Platform provides the foundation for all company sizes to grow within it.

Focused on what will put e-tailers in a strong position, Cincinnati webfirm TELLUS has created the TELLUS Commerce Platform which offers the all important 3Cs of web design to engage users and build transactions: Content, Community and Commerce. The 3Cs are part of the strong business planning which TELLUS provides their clients as they develop, implement and maintain customized web strategies.

In this economic storm which all retailers are facing, the web offers more growth opportunity, with e-commerce sales expected to grow about 11%, according to the first installment of the three-part State of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org.

More effective and streamlined uses of the web will best serve e-tailers needs while proving more cost-effective than off line selling options. The interaction of the TELLUS Platform offers these retailers a strategic option to weather the economic downturn.

The TELLUS Commerce Platform provides web capabilities for companies of all sizes, from the emerging business that needs a foundation of flexibility and affordability to mid-sized and large e-tailers with transaction-intensive websites and robust needs. The Platform focuses on building interaction and loyalty, using the 3Cs to engage users in an online community and eventually converting them into faithful, repeat customers.

"We offer various tiers within the TELLUS Platform to meet the differing business and financial needs of e-tailers," explained Betsy Emery, president of TELLUS. "Often, a company with a new or first upgraded presence on the web needs something simple and affordable to get started, but then will have to change platforms to continue managing the growth. Our Platform provides the foundation for all company sizes to grow within it."

Emerging e-commerce entrepreneur Dean's Cards has invested in the TELLUS platform because of the value of the 3C's. "In our business, building relationships with our target audience is vital. The ability to utilize community engagement within our site will enable us to build rapport with our customers and stand apart from our competition," noted Dean Hanley, president of Dean's Cards.

"They (TELLUS) have a unique and well thought out roadmap for the entire development, implementation and maintenance process, and their platform contains all the tools we could envision needing as our e-commerce site grows in volume and functionality," explained Warren Eley, Vice President, Sales and Marketing, Eley Corporation and TELLUS client.

From startup companies to large merchants with multiple sales channels, the 3Cs keeps retailers engaged with their online customers. The platform builds engagement today and provides the foundation for more value-added consumer relationships online. As the online channel grows, companies build knowledge about customers and use that insight to further tailor relevant content and offers. For niche-focused businesses this relevance is key to authenticity, engagement and long term growth.

TELLUS (http://www.tellusweb.com) is a full service eCommerce firm and platform provider. Services include web strategy, usability, design, development, integration, and marketing. Niche-leading consumer brands, catalog, and retail companies rely upon TELLUS for transaction-intensive web operations including Home Bistro, Nutrisystem, 1800Mattress.com, Chef's Catalog, Woodcraft, Seabear Smokehouse and many others. Client websites have been recognized with nearly 40 awards. For further information on TELLUS and their platform, visit http://www.tellusweb.com.

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Suzanne Deatherage
TELLUS
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