O4 Corporation Adopts Microsoft Business Intelligence (BI) Technology Strategy
O4's Mobile Field Force Solutions to Offer Consumer Products Companies Integrated Business Intelligence and Mobility Functionality; Immediate Insight to Product Performance at the Retail Level.
Atlanta, GA (PRWEB) June 8, 2009 -- O4 Corporation (O4), one of the world's leading providers of mobile sales force automation solutions for retail execution, today announced the incorporation of Microsoft business intelligence (BI) technology, integrated with O4's existing mobility functionality, for its consumer products (CP) customers to provide better insight to product performance at the retail level. O4's mobile sales force applications are used by field sales teams to effectively plan visits to retail stores and execute in-store merchandising, sales and direct store delivery; and also by corporate management to automate field activities and provide real-time access to product, brand and competitive field information.
O4 mobile solutions are developed with Microsoft technologies, including .NET Framework, SQL Server and SharePoint, and they use a broad range of Microsoft foundation technologies including databases, mobile and desktop operating systems, Internet and integration services, and advanced report building.
"We're Microsoft from top to bottom," says Harris Fogel, president of O4 Americas. "From our original software development efforts to Windows Mobile-based devices to dashboards and other analytics, we use Microsoft technology every step of the way to ensure our customers' successful selling efforts."
Incorporating Microsoft BI technology into O4's mobile solutions will bring a wider range of functionality to consumer goods companies for data storage and management (data warehousing, OLAP, data quality and data mining); information delivery (dashboards, portals, managed reporting and visualization); query, reporting and analysis (ad hoc reporting, production reporting and OLAP Analysis); and performance management (scorecarding, dashboarding and analytics).
The new BI functionality will give consumer goods companies better insight into how products are performing at the retail level, including out-of-stock situations, promotional compliance effectiveness and competitive resources as necessary to keep products on the shelf and maximize sales.
"Our customers are some of the largest consumer goods customers in the world, and we need to help them be able to react to business conditions and respond in as close to real time as possible," said Fogel. "Because our products are built using Microsoft software, adding Microsoft BI technology into our solutions didn't require a second thought."
"In today's economic environment, consumer products companies need to optimize their marketing, sales and merchandizing by getting the right data into the right people's hands as quickly as possible," said Kevin Tigges, U.S. consumer goods industry solutions director, Microsoft Corp. "O4 Corporation's thought leadership in mobile solutions and global reach within the industry make it a perfect match for Microsoft, providing a unified solution that drives real, actionable insight for our mutual customers."
O4's solution enables consumer products suppliers to automate and optimize field sales, marketing, merchandising, and direct store delivery operations. Its mobile software system closes the loop between head-office management and reps in the field, increasing the speed and reliability of information flowing between the shopping aisle and head office. With immediate access to actionable information from the field, companies are better able to monitor and manage issues such as out of stocks, trade promotion compliance, ranging, share of shelf, and competitive activity. These efforts can lead to increased productivity, better customer servicing and dramatically improved sales performance across multi-dimensional markets, retail outlets, products and promotions.
About O4 Corporation:
Founded in 1998, O4 Corporation is recognized as the international leader in Retail Execution Solutions, a rapidly growing, specialized sector of the mobile/wireless business software applications market. O4 develops and markets a comprehensive software solution targeted at Consumer Products (CP) companies who have mobile representatives performing field sales, merchandising, promotion, and/or delivery activities. O4 markets its software worldwide through its regional offices in the Americas, EMEA and the Asia Pacific region, and has delivered solutions to more than 60 customers in 20 countries, including global leaders such as Procter & Gamble, Dyson and Black & Decker. For more information, visit www.o4corporation.com.
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