Social Media Monitoring: Spring Creek Group Partners with Radian6 Technologies
Fast Growing Social Media Marketing Firm Adds Radian6 Platform to Technology Offerings for Fortune 100 Clients
Seattle, WA (PRWEB) June 9, 2009 --
News Facts:
| | - Fast-growing social media marketing firm, Spring Creek Group, today announced a partnership with Radian6 Technologies, provider of a leading social media monitoring platform for marketing, communications and customer support professionals.
- Spring Creek Group works with companies of all sizes to improve brand awareness and increase site traffic through social media-based online marketing methods. The agency has helped brands like Microsoft, Whitepages.com and Seattle's Bumbershoot Festival connect with key target audiences via innovative social media marketing programs that engage consumers via online communities, blogs, and social networks and result in higher brand awareness and deeper customer loyalty.
- The partnership with Radian6 enables Spring Creek Group to extend its social media monitoring capabilities to track and analyze relevant conversations about brands across blogs, forums, social media sites and other interactive communities. Spring Creek Group will use Radian6 to analyze and measure the ROI impact of its clients' social media campaigns, and will leverage findings to deliver strategic recommendations on social media best practices.
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Quotes:
| | - "The first step in participating in the social web is listening," said Xavier Jimenez, principal and analytics & measurement practice lead, Spring Creek Group. "Every day there may be thousands of conversations happening about a particular brand or company online, yet many brands are unaware of what is being said about them, where, and by whom. We're pleased to add Radian6 to our technology partner program to help our clients monitor and analyze the word-of-mouth activity about their brands online."
- "The social web is fast becoming an integral part of any company's communication strategy," explained Marcel Lebrun, CEO of Radian6. "The Radian6 platform allows agencies to provide pivotal guidance to their clients about the best way to engage in the social media space based on what they learn through strategic listening and monitoring. Empowered with that intelligence, they can work with brands to engage their customers online in ways that truly drive business value."
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Supporting Resources:
About Spring Creek Group:
Spring Creek Group is an innovative online marketing agency located in Seattle, Washington, that helps companies of all sizes increase brand awareness, improve customer engagement, and drive site traffic through social media-based online marketing. Spring Creek Group's key marketing services practice areas are: Brand Analytics and Measurement; Social Media Channel Strategy and Planning; Campaign Content Syndication; and Community Engagement.
About Radian6 Technologies:
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard and as-it-happens alerts enable monitoring all forms of social media and related comments with real-time, as discovered results. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Workflow features also allow users across an enterprise and with agency partners to efficiently and effectively track, manage and report on all social media engagements. Visit www.radian6.com for more information.
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