Marketing Society Awards Top Prize to Brand Learning for Pioneering Work with Shell
Brand Learning, the leading international specialist in 'marketing capability development' has once again triumphed at The Marketing Society Awards for Excellence 2009. Brand Learning's pioneering work for Shell has been voted winner in the Marketing Capabilities category, the third time that Brand Learning has won this award in successive years.
London, UK (PRWEB) June 10, 2009 -- Brand Learning, the leading international specialist in 'marketing capability development' has once again triumphed at The Marketing Society Awards for Excellence 2009. Brand Learning's pioneering work for Shell has been voted winner in the Marketing Capabilities category, the third time that Brand Learning has won this award in successive years.
This impressive achievement reflects Brand Learning's support for Shell's global recruitment marketing. With the world facing growing demand for energy and a step change in how that demand is being satisfied, Shell's recruitment team was tasked with trebling the number of high calibre new recruits it attracted from 2005 to 2008.
Brand Learning worked with Shell to introduce effective marketing processes, tools and techniques to its HR function to step-change recruitment practices, helping Shell successfully attract thousands of highly-skilled employees while simultaneously reducing recruitment costs.
Navjot Singh, global marketing manager - recruitment & global HR comms manager at Shell, comments: "We are delighted that our pioneering work with our partner Brand Learning has been recognised in this year's Marketing Society Awards. Brand Learning's specialist expertise has been central to helping Shell deliver a better candidate experience and exceed our business targets."
Ana Maria Santos, Brand Learning's partner who worked closely with Navjot and his team, comments: "The corporate spotlight has swung firmly onto marketing effectiveness and performance. It's exciting to see effective marketing techniques move into HR and this investment has more than paid back by helping Shell meet its challenging targets. Being recognised by the Marketing Society for our efforts is hugely pleasing. "
Ends
Background Information - Brand Learning
Contact: Jo Sensini
Velvet PR - London UK
Tel: +44(0) 208 996 1800
mail(at)brandlearning.com
Brand Learning is a leading international specialist in marketing capability development. The company is privately owned. Its co-founders and joint MDs are Andy Bird and Mhairi McEwan - ex Unilever and Pepsi-Co VP marketing executives, who set the business up in 2000.
Brand Learning is a dynamic consultancy carving out a unique presence in the growing discipline of marketing capability. Brand Learning works with the world's leading companies to help add rigour to their marketing skills in order to drive better effectiveness and cut-through of this major corporate investment.
Brand Learning is a fast growing business. It is actively recruiting talented individuals and has over 50 multinational corporations on its client list including Unilever, Shell, Diageo, Tesco, Astra Zeneca and Philips. Brand Learning worked on client projects in over 44 countries last year alone.
Brand Learning was voted No 5 in The Sunday Times 100 Best Companies 2009. This year's success comes on top of last year's achievement when Brand Learning also won Marketing's greatest prize - the Marketing Society's Grand Prix across all categories for its work with client AkzoNobel (formerly ICI).
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