Villeroy & Boch Unveils New Design-Forward Bath and Wellness Products

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Highlights Include Romantic La Belle and Additions to PopularMemento Collection

Memento washbasin with New Glory decor

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Villeroy & Boch Bath and Wellness has announced the arrival of several new products for the U.S. market. Two innovative and design-forward product lines stand out amongst the collection -- La Belle, featuring romantic yet modern classic design and the extension of the popular Memento collection featuring New Glory décor.

La Belle: Romantic Avant-Garde of Bathroom Design

With La Belle, Villeroy & Boch offers a premium product that displays a strong trend towards modern interpretation of classics from previous eras. The design of the collection incorporates romantic style elements such as curved ornaments and blossom tendrils, yet displays them in a contemporary manner.

La Belle, comprised of washbasin variations, WC and bidet, as well as matching baths, bathroom furniture and faucets, was developed with the idea of introducing a harmonious, uninterrupted style to bathroom furnishing. The furniture and faucets are also available with the optional La Rose décor. This paves the way for interpretations that range from classic to contemporary-romantic - depending on how the elements are combined.

Those who attach great importance to design and quality, and those who select furniture that radiates pleasure, luxury and exclusivity, will fall in love with La Belle. For La Belle is timeless, imaginative and unique.

Successful Washbasin Line Extended: Memento Now Available with Matching WC and Bidet

Memento is now a complete collection. A WC and bidet, both of which are wall-mounted, have been developed in the Memento design: contemporary yet timeless, clear and minimized. The new WC and bidet, offered in white, glossy black and with tone-in-tone décor complement the distinctive look - sleek, pure and square - and complete the Memento bathroom, which is characterized by its clear focus on design. The WC is fitted with the easy-to-install and invisible SupraFix. Greatly simplifying the installation process and creating a uniform bathroom design.

The Memento furniture collection features real wood veneers, made of rare amazakoue wood and varnished in silk matte and luxurious black glass. In addition to the established Memento furniture line, updated pieces are highlighted by a stylish new shelf in black glass.

The Memento collection will appeal to self-confident homeowners who focus on the essentials in design and bathroom furnishing. Memento is the epitome of consistently purist bathroom design.

For more information about La Belle and Memento, please visit

*Additional photography is available upon request.

About Villeroy & Boch:
Villeroy & Boch, with corporate headquarters in Mettlach, Germany, currently has 24 production plants located in 12 European countries, Mexico and Thailand. The company offers products in three main catagories Bathroom & Wellness, Tableware and Tiles. With 260 years of history behind it, today Villeroy & Boch is a European lifestyle brand active in 125 countries.


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Amy Wallace

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