This relationship allows Habbo to bring in-world the articles and topics our user base will already be talking about to merge their real lives with their virtual ones.
Los Angeles, CA (PRWEB) June 10, 2009
Seventeen Magazine and Habbo (http://www.habbo.com) have teamed up this summer to bring Seventeen.com's content exclusively into the world's largest virtual world for teenagers. Over the next several months, Habbo.com is featuring articles from the Seventeen Web site, as well as hosting special in-game events, fun quizzes and polls, advice from the Seventeen editors, surprise celebrity chats and more.
Habbo.com and Seventeen will showcase exciting, teen-friendly topics from dating to health & fitness and back-to-school fashion. Teens that visit Habbo.com can register and hang out in the Seventeen-branded Beauty Salon (at no cost) to get the latest dating secrets, share beauty and fitness tips and hear the scoop on the hottest celebrity gossip. Seventeen will also invite surprise celebrity visitors to Habbo.com to answer Habbo users' questions.
When Habbo users join the in-game Seventeen group, they can download the current Seventeen magazine cover as wallpaper for their home pages. In addition, visitors to Habbo can take part in lively forums, win cool prizes and link back to Seventeen.com for even more great stuff.
"During the summer months, when teenagers may be away from their friends, Habbo.com is a really fun and safe online destination for our readers to socialize and meet new people," said Ann Shoket, editor-in-chief, Seventeen. "Teens can share everything they have learned from Seventeen about dating and fitness and prepare to go back-to-school with the latest styles."
Teens can interact and explore the thousands of destinations within Habbo's safe online community. With proprietary monitoring software and more than 200 adult moderators, Habbo is a fun and secure place for teenagers.
"Seventeen has its finger on the pulse of the teen. And Habbo research shows that it is the most popular magazine among our female readers," said Teemu Huuhtanen, executive vice president, Marketing and Business Development, Sulake Corporation and president, North America, Sulake Inc. "This relationship allows Habbo to bring in-world the articles and topics our user base will already be talking about to merge their real lives with their virtual ones."
Seventeen (http://www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com). In addition to its U.S. flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation (http://www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (70.6 million total adults, according to MRI, Fall 2008).
Habbo is a richly colorful, multi-dimensional virtual world and community for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public hang-outs, participate in a variety of activities, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 31 countries on six continents. To date, 132 million Habbo characters have been created and 11.8 million unique users worldwide visit Habbo each month (source: Google Analytics).
Larkin/Volpatt Communications for Seventeen
Susan C. Mills
Edelman Public Relations for Habbo