Applied Marketing Science to Sponsor Voice of the Customer Conference; Offers 25% Discount

Applied Marketing Science will be a 2009 sponsor of the 12th Annual IIR/PDMA Voice of the Customer Summit, which will be held on June 22-24, 2009 at the Chicago Marriott. This year, the conference will be co-located with the Service Innovation Design & Development Conference, and attendees will be able to participate in both conferences for a small additional fee. By entering the code "AMSVIP" upon registration, AMS guests are entitled to a 25% discount off prevailing registration rates.

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Quote startThe 8 Most Common (and Deadly) Innovation TrapsQuote end

Waltham, MA (PRWEB) June 12, 2009

Applied Marketing Science (http://www.ams-inc.com/index_npd.asp) will be a 2009 sponsor of the 12th Annual IIR/PDMA Voice of the Customer Summit, which will be held on June 22-24, 2009 at the Chicago Marriott. This year, the conference will be co-located with the Service Innovation Design & Development Conference, and attendees will be able to participate in both conferences for a small additional fee. By entering the code "AMSVIP" upon registration, AMS guests are entitled to a 25% discount off prevailing registration rates.

Gerry Katz, Executive Vice President of AMS, will lead an interactive activity, "The 8 Most Common (and Deadly) Innovation Traps," on June 22 at 4:15 p.m., as part of the pre-conference symposia. On the main conference, Gerry will be presenting the session "Voice of the Customer for the Most Demanding Market Imaginable: The Elderly," which will examine how Voice of the Customer was used by Philips Healthcare to better understand changes in the market for Lifeline medical alert systems. For more information about these conferences or to register, please visit the website for the Institute of International Research at http://www.iirusa.com.

About the Speaker

Gerry Katz is Executive Vice President of Applied Marketing Science, and former Chair of the Annual IIR/PDMA Voice of the Customer Conference. An internationally recognized Voice of the Customer consultant, author, and speaker, Gerry has consulted to over 200 leading corporations, including Intel, Samsung, Siemens, Kimberly-Clark, JP Morgan Chase, and General Electric.

About Applied Marketing Science

Applied Marketing Science (http://www.ams-inc.com/index_npd.asp) is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate "best practices" into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.

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