People know social media redefines how companies communicate to people, added to this the increasing importance of measurement it is no surprise that this type of technology and service is increasingly popular with the world's largest brands and agencies.
Brussels, Belgium (PRWEB) June 12, 2009
Attentio, one of the fastest growing social media analytics and online listening companies, has received a Best Demo award. The prize, awarded during the International Conference on Weblogs and Social Media (ICWSM), in San Jose, California, once again recognized the powerful visualization technique matched with leading edge algorithms created by Attentio that are used to help understand and detect relationships between brands and topics in social and mainstream media.
Every year, the highly respected Int'l AAAI interdisciplinary conference brings together researchers and industry leaders interested in creating and analyzing social media. Past conferences have included technical discussions from areas such as computer science, linguistics, psychology, statistics, sociology, multimedia and semantic web technologies.
"As a technology company providing a software as a service, (SaaS) it is so important to be recognized by your customers and peers for creating great new features. We are particularly excited because the patent pending Attentio Brand Maps™ uses extremely clever technology 'under the hood' but produces results that everyone can understand. The fact that we visualize this over time and for social media is a USP for Attentio. We are particularly proud to win this, given the event receives support from major search companies like Google and Microsoft," said Simon McDermott, CEO of Attentio.
In the past years Attentio has received awards from Red Herring and Euro-ICT and has been building up their client base significantly even in difficult economic conditions, said McDermott "People know social media redefines how companies communicate to people, added to this the increasing importance of measurement it is no surprise that this type of technology and service is increasingly popular with the world's largest brands and agencies."
About ICWSM
The International Conference on Weblogs and Social Media grew out of two events: the annual series of Workshops on the Weblogging Ecosystem (WWE 2004/06) held in conjunction with the International World Wide Web Conference and the Spring Symposium organized by the American Association for Artificial Intelligence (AAAI) on Computational Approaches to Analyzing Weblogs (CAAW 2006).
ICWSM organizers provide to the participants a wide range of collections of social-media data and encourage experimentation on common problems and datasets. For more information, visit http://www.icwsm.org/
About Attentio
Attentio SA, based in Brussels is one of Europe's leading social media analytics and online listening companies. Its central location enables the firm to support corporate clients and agencies throughout Europe and the US. One of the leading company products is Attentio's Brand Dashboard™ used to monitor and analyze social media such as blogs, forums, twitter and news providing a comprehensive real-time insight into consumer behavior and attitudes. For more information on how online market intelligence can benefit your business or to schedule a demonstration of the tools contact Attentio at +32 (0) 2219 8666 or attentiocontact (at) attentio (dot) com or visit our web site at http://www.attentio.com
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