Razorfish Names Marc Lucas Executive Creative Director
Lucas taking creative ideas to the next level with technology
New York, NY (PRWEB) June 11, 2009 -- Razorfish, one of the largest interactive marketing companies in the world, has promoted Marc Lucas to executive creative director of the Northeast region. In this role, he will oversee the creation of digital marketing programs and all advertising creative, including design and copywriting, from the agency's New York office.
"Since Marc joined Razorfish just over one year ago, he has brought vision, energy, ideas and leadership to everything he has done," said Pete Stein, President of the Northeast region of Razorfish. "Marc's work combines the best in channel-independent creative thinking with a true understanding for how technology is shifting consumer behavior and the result is work that makes an impact for our clients and experiences that engage their consumers."
During his time at Razorfish, Lucas has created innovative work for clients such as Starwood Hotels, Partnership for a Drug-Free America, Unilever and Terra Networks. His Starwood Hotels work for Westin's "Senses" campaign won a 2008 OMMA Member's Voice Award. Lucas has also been instrumental in winning new business for Razorfish from Mercedes-Benz USA, Panasonic, Forest Labs and the Travel Channel. He is also slated to be a judge for the 2009 IAB MIXX Awards in September.
Lucas has extensive global experience, leading creative teams for high-profile advertising agencies in New York, Hong Kong and the Philippines including SS+K, Ogilivy and Chiat/Day. His work has earned awards from shows such as The One Show, Cannes Advertising Festival, Communication Arts and Asia-Pacific Adfest. In addition, Lucas previously served as chairman of the Hong Kong 4A's Creative Committee, co-chairman of the Asian Advertising Awards and sat on juries for the Art Director's Club and the AICP.
About Razorfish
Razorfish is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing™, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi's, McDonald's and Starwood Hotels. Visit www.razorfish.com for more information.
Media contact:
Katie Lamkin
(direct) +1.312.696.5241
(mobile) +1.773.308.3425
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