Online Children's French Fashion Boutique, Bibaloo.com, Celebrates 1st Anniversary With Strong Results

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Bibaloo shows very strong first year of trading despite the current difficult retail climate and explains why its offer answers a real market demand. It unveals its strategy for the future.

Since its launch Bibaloo has grown significantly in a difficult economical climate. For example, in the last 30 days we approached 20,000 visitors. The Turnover continues also to grow strongly, with May turnover seeing a 50% increase compared to January or 130% compared to October.

June 2009 see's the first anniversary of UK based online Children's French Fashion Specialist Bibaloo (http://www.bibaloo.com). Initially starting with popular independent up-and-coming French clothing designers for Babies and Children's such as Arsene et les Pipelette, Eponime and Happy Garden, Bibaloo has sparkled over the last twelve months, introducing leading trusted French Children's Clothing Specialists such as Clayeux, Berlingot, Miniman, Petit Bateau or Absorba Confetti, while promoting new Parisian creators like Not So Big or les Petit Bla-blas and selling Worldwide.

To celebrate its anniversary Bibaloo will add three more impressive names to their store next month (IKKS, Chipie and Lili Gaufrette) and expand its age range from birth to 6 years. Laurence Beauregard, the French founder of the company explains: "Since its launch Bibaloo has grown significantly in a difficult economical climate. For example, in the last 30 days we approached 20,000 visitors. The Turnover continues also to grow strongly, with May turnover seeing a 50% increase compared to January or 130% compared to October."

"We are extremely enthusiastic by this first year results because our other KPI's (such as the gross margin, returns, conversion rate or our debt level) remain very good. It means that we are growing significantly without compromising the financial health of the company and by maintaining our high standard of customer service. We should continue to gradually build on our successes and stay aligned with our strategy and business plan."

Bibaloo's business model assumed that there is a real market demand in the UK, between the High Street shopping brands and the Luxury labels, for stylish, inspirational and colourful quality clothes made by designers specialised in baby and children's fashion. Bibaloo wants to answer that demand by offering high quality clothes from French trusted brands within affordable budget, that would make babies and children feel comfortable while standing out of the crowd.

Laurence says: "More than selling just clothes, Bibaloo sells a lifestyle and, most importantly, this notion of 'French chic' for babies and children. French Chic is not about displaying a famous designer brand name, but understanding which cut or colour works with the overall image projected. It is about suggesting, not displaying. And in that sense, it is a different concept from 'luxury'. Certainly luxury brands create very stylish clothes to generate some 'Wow' on the highstreet. But children don't need to wear luxury brands to be stylish. That's where we channel our efforts at Bibaloo - no luxury brands, but a mixture of brands that have been well-established in children's fashion for decades in France and some key independent designers that really bring innovation into this little world."

For additional information about the subject of this release, please contact:
Laurence Beauregard
+44 131 461 3046
http://www.bibaloo.com

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Laurence BEAUREGARD
Bibaloo
+44 131 461 3046
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