Communities Point Way to Traffic Growth for Brands in '09

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Social network software can boost online presence says Reality Digital.

As the recession continues, companies are increasingly looking for ways to boost website traffic in the most cost-effective way possible and creating social media communities to enable brands to generate buzz around their brand and allow customers to interact is the perfect solution.

Offering social network software for businesses, US based digital technology company, Reality Digital, the leading provider of brand focused social media solutions, is urging businesses to build, configure and manage their own, brand-safe online communities, as the most engaging and cost-effective means of developing their traffic growth for 2009.

Robert Proctor, head of EMEA for Reality Digital, commented: "As the recession continues, companies are increasingly looking for ways to boost website traffic in the most cost-effective way possible and creating social media communities to enable brands to generate buzz around their brand and allow customers to interact is the perfect solution."

The Reality Digital Harmony platform enables SMBs to build and manage their own online communities without the need to engage costly professional services and create social media platforms to meet increasing consumer demand. A rapid rise in online video content means that a video platform is also top of the list for many brands.

Consumer demand for social media has grown in line with the supply of technological innovation over recent years and businesses are beginning to realise the benefits that creating social media communities can have financially as well as for brand extension.

Reality Digital provides a wide range of online community software including Reality Digital Opus, a full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry level social media platform for small businesses and projects.

The Opus platform has all the components necessary to create a social media platform for a big brand, incorporating features such as editing suites for user generated content and high definition video. The Harmony platform provides a self service social media platform on a much more affordable level, creating a perfect vehicle for small and medium businesses to form an online presence.

Brands, top broadcasters and publishers such as MTV, NFL and Channel 4 have already worked with Reality Digital to develop and manage their social media communities.

For more information visit http://www.realitydigital.com, or call 01858 411600

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Pete Goold
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